50+ Sulfate-Free Brands

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.

BondiBoost is a Sydney-based haircare brand founded by a team of Australian professionals passionate about healthy, strong hair. The brand specializes in clean, performance-driven formulas designed to promote hair growth and improve scalp health. Its popular Hair Growth Shampoo and Conditioner are enriched with peppermint, rosemary, and saw palmetto to stimulate follicles naturally. All BondiBoost products are vegan, cruelty-free, and free from parabens, silicones, and sulfates. The brand also offers styling tools and supplements, focusing on holistic hair wellness. What makes BondiBoost stand out is its science-meets-nature philosophy — blending botanical ingredients with proven results. It has quickly become a favorite for those seeking simple, effective, and salon-quality solutions for thicker, healthier hair.

Ouai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.

Vegamour is a Los Angeles-based hair wellness company founded in 2016 by Christina Zeigler and Daniel Hodgdon. The brand takes a holistic approach to haircare, combining clean, plant-based science with advanced biotechnology to promote healthier, fuller hair. Its product line includes serums, shampoos, conditioners, and supplements formulated with natural ingredients like mung bean, red clover, and curcumin. Vegamour is best known for its GRO line, which supports hair growth by addressing scalp health and hormonal balance without harsh chemicals. The brand stands out for its commitment to clean beauty — all products are vegan, cruelty-free, and free from synthetic hormones and toxins. By merging science-backed results with sustainability, Vegamour has become a leader in the hair wellness movement. Its focus on long-term health rather than instant fixes makes it a trusted choice for those seeking natural yet effective hair growth solutions.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Moxie Beauty is an Indian clean haircare brand that creates products tailored for modern Indian hair needs. Its range focuses on nourishment, frizz control, and scalp hydration using naturally derived ingredients like coconut oil, hibiscus, and argan oil. The brand emphasizes safe formulations free from sulfates, silicones, and parabens, ensuring gentle care suitable for humid climates. All products are cruelty-free and vegan. What makes Moxie Beauty distinctive is its focus on simplicity and cultural relevance — offering high-quality, effective solutions designed specifically for Indian textures and weather. With its transparent, ingredient-first approach, Moxie Beauty is emerging as a trusted name in India’s clean haircare market.

Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.

SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.

Jupiter is a U.S.-based scalp-care brand specializing in premium anti-dandruff solutions. The brand’s collection includes medicated shampoos, balancing conditioners, and scalp serums infused with zinc pyrithione, probiotics, and soothing botanicals like squalane and coconut oil. Jupiter aims to normalize scalp care by combining clinical efficacy with luxury sensorial design. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Jupiter unique is its focus on scalp wellness and self-care — turning dandruff treatment into an elevated, enjoyable routine. With dermatologist-tested formulas and modern branding, Jupiter has redefined how consumers approach scalp health, blending science, design, and confidence in every bottle.

CURLS is a U.S.-based natural haircare brand founded by Mahisha Dellinger in 2002. Created to empower women with curly, coily, and wavy hair, the brand offers clean, effective products designed to define and nourish natural textures. Its collection includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera. CURLS has been a pioneer in the textured hair industry, widely available in both salons and major retail stores. The brand also places emphasis on education and representation, helping redefine the beauty standard for textured hair globally. What makes CURLS distinctive is its combination of accessibility and authenticity — bridging professional performance with community empowerment. Two decades later, it remains a trusted leader in curl care and a key influence in the natural hair movement.

TréLuxe is a Chicago-based textured haircare brand founded in 2013 by Cortney and Kiprono Sigilai. The couple created the brand to offer high-performance, science-backed products for curls and coils while promoting confidence and self-expression. TréLuxe’s formulations are crafted with natural, nutrient-rich ingredients like aloe vera, quinoa protein, and tomato extract to define curls, improve moisture, and strengthen hair. All products are sulfate-free, silicone-free, and cruelty-free. The brand’s smart ingredients” approach helps improve hair health over time while enhancing texture definition. What makes TréLuxe unique is its combination of science, clean ingredients, and empowerment — encouraging users to embrace their natural curl journey with confidence. The brand has become a respected name among curly hair communities and professionals alike.

Trichovedic is an Australian trichology-based haircare brand founded to bridge cosmetic care and scalp science. Its product range includes shampoos, conditioners, treatments, and keratin systems developed with amino acids, keratin, and essential oils to restore damaged hair and support scalp health. Trichovedic focuses on formulations that respect the hair’s natural structure, offering solutions for dryness, breakage, and chemical stress. The brand’s Tricho System is well known for combining professional results with long-term repair. All products are sulfate-free, paraben-free, and safe for colored and chemically treated hair. What makes Trichovedic stand out is its scientific foundation — every formula is built around trichological principles, ensuring both cosmetic improvement and biological hair wellness for professional and home use.