From The Labels (FTL) was founded on January 1, 2026, with a simple but powerful idea: independent fashion brands deserve to be seen.
The idea came from a personal frustration. As a fashion enthusiast, Ramya Mycherla often searched for value-based brands, ethical, sustainable, thoughtfully made— but found that many meaningful labels were hard to discover. Not because they didn't exist, but because visibility in fashion was often dominated by those who knew how to market for search rankings, not necessarily those building with intention. Valuable independent brands were being pushed beneath ads, promotions, and noise.
From The Labels was created to change that.
Founded by Ramya Mycherla and Goutham, FTL is the result of months of focused work driven by a shared belief in independent creation. Ramya, a fashion and travel enthusiast with a deep interest in discovery and storytelling, envisioned a platform that could bring overlooked labels into the spotlight. Goutham, a passionate startup builder, brought that vision to life by designing and developing the platform with precision and care.
The name From The Labels reflects exactly what the platform stands for: it's about the labels themselves. Their values, their craft, their story. Simple, memorable, and rooted in fashion.
While exploring existing fashion directories, we noticed clear gaps. Many platforms weren't dedicated to fashion alone. Some focused only on established designers, leaving little room for independent or growing labels. Others were crowded with ads and paid promotions, often burying truly valuable brands. From The Labels was built as a clean, curated alternative, a place where discovery is driven by structure, not spend.
Today, From The Labels features 5,000+ independent brands across 30+ countries, spanning Clothing, Haircare, and Jewellery. Brands are curated through a mix of owner submissions and hands-on review by our team, guided by three core principles: independent-first, global discovery, and values-led creation.
FTL is designed to grow alongside the independent fashion ecosystem. Over the next year, we aim to expand into more categories, cover more countries, and introduce features that offer better visibility and clarity for brands and users alike.
We see From The Labels as a living directory, shaped not just by us, but by the community around it. If you have suggestions or recommendations, we're always open to improving the platform. Feel free to reach out to us at support@fromthelabels.com. We read every message and respond thoughtfully.
From The Labels exists to organise, surface, and celebrate independent fashion.
And this is only the beginning.