From The Labels (FTL) is designed to make independent fashion easier to discover, understand, and explore. We focus on organising brands clearly rather than selling products directly, allowing users to navigate the fashion landscape with confidence and context.
FTL brings together independent fashion, jewellery, beauty, and lifestyle brands from around the world and organises them through carefully built categories and tags. Brands are grouped by values such as sustainability, ethics, and ownership, as well as by craft, materials, and style. This structure helps users explore fashion in ways that go beyond trends or geography.
Each brand listed on From The Labels has a dedicated profile that highlights key information such as brand story, focus areas, values, and online presence. This allows users to quickly understand what a brand stands for and decide whether it aligns with their interests or needs. Our goal is to support informed discovery, not impulse decisions.
From The Labels serves as a reference platform for conscious consumers, researchers, and industry professionals looking for clarity in a fragmented fashion space. By removing noise and prioritising organisation, we help users compare brands on meaningful factors rather than marketing claims alone.
FTL is built to grow alongside the independent fashion ecosystem. As new brands emerge and values evolve, our directory continues to expand, documenting, categorising, and making independent fashion more visible and accessible over time.