From The Labels 2,500+ Indie Brands and Counting

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A curated directory of 2,500+ independent fashion, beauty & lifestyle labels — handpicked for style, values, and quality.

As featured — stocked & emerging labels

Andie Swim
Everlane
DL1961
Sweaty Betty
Drybar
Vitamin A
Maaji
Kotn
Coco & Eve
Bouclème
Elysiian
Floralkini
Seen
Xmondo
Loulou Lollipop
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Kelin

Spotlight

Kelin

Clothing · New Delhi, India · Est. 2014

Kelin is a Delhi-based women's fashion brand founded in 2014, dedicated to empowering the modern Indian woman through contemporary, stylish clothing. We offer a curated range of ethnic wear, fusion outfits, coord sets, dresses, and officewear designed for everyday elegance and special occasions alike. With a focus on quality fabrics, thoughtful designs, and affordable pricing, Kelin has become a go-to destination for women who want to look effortlessly stylish

Selected

Featured & Latest Brands

Serge Destel featured image

Serge Destel

France · Est. 2019 · Mid-range

Serge Destel Paris is a French professional haircare brand founded in 2019 that combines salon expertise with premium, natural formulations. Designed for both professional stylists and consumers, its products use botanical extracts and essential oils to cleanse, repair, and protect hair while supporting scalp wellness. Every formula is vegan, sulfate-free, and enriched with nourishing oils like argan and macadamia. Serge Destel emphasizes a holistic approach to professional haircare, blending French sophistication with clean innovation. The brand has gained recognition in high-end salons for its balance of performance, purity, and design, establishing itself as a distinctive voice in premium European haircare.

Dan Yell featured image

Dan Yell

USA · Est. 2015 · Affordable

Dan-Yell is a contemporary jewellery brand offering modern, design-driven pieces with a playful edge. Its collections include earrings, necklaces, and rings in silver, gold plating, and enamel, often inspired by bold shapes and colourful accents. The brand approaches jewellery as both accessory and art, creating pieces that stand out while remaining wearable. What makes Dan-Yell distinctive is its creative energy jewellery that celebrates individuality and style. With an identity rooted in modern expression, Dan-Yell appeals to those who want boutique jewelry that is fresh, fun, and distinctive, positioning itself as a forward-thinking name in contemporary jewellery.

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