Moxie Beauty

Founded in 2020, TRUHAIR is a U.S. brand offering salon-quality color and care solutions designed for at-home convenience. The brand’s hero product, Color & Lift Root Powder, provides instant gray coverage and volume without damage. TRUHAIR’s range includes shampoos, conditioners, and styling tools enriched with keratin and nourishing extracts. All formulas are sulfate-free, cruelty-free, and made to simplify hair maintenance between salon visits. What makes TRUHAIR distinctive is its focus on professional performance made effortless, giving users salon-worthy results through easy-to-use, time-saving innovations.

Fix My Curls is an Indian curly-hair brand founded in 2019 by Anshita Mehrotra. Based in Gurugram, the company focuses on creating products specifically for curly, wavy, and textured hair — a segment long underserved in the Indian market. Its range includes curl creams, leave-ins, shampoos, and gels made with nourishing ingredients like flaxseed, aloe vera, and shea butter. All products are sulfate-free, silicone-free, and cruelty-free, formulated to hydrate and define natural curls. The brand promotes curl education and self-acceptance, encouraging Indians to embrace their natural texture. What makes Fix My Curls distinctive is its authenticity — it’s built by curlies, for curlies, blending clean formulations with a relatable community message. It has quickly become a trailblazer in India’s emerging textured-hair movement.

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.