Jupiter

Ouai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.

K18 is a biotechnology-driven haircare brand founded by Suveen Sahib and Britta Cox. Based in California, the company is known for its K18Peptide™, a patented bioactive sequence clinically proven to repair keratin chains damaged by bleaching, coloring, and heat. Its leave-in molecular repair mask has become a global bestseller among salons and consumers. K18’s formulas are vegan, cruelty-free, and free from sulfates, parabens, and silicones. The brand’s core philosophy is to restore hair from the inside out, merging biotech innovation with simplicity — just one product for total repair. What makes K18 unique is its scientific foundation: decades of biomimetic research turned into a minimalist, effective treatment system trusted by professional stylists worldwide.

Nulastin was founded in 2016 by Leah Garcia in Colorado, United States. The brand develops patented bio-active formulas designed to support hair, lash, and brow growth using ethically sourced elastin and keratin proteins. Its Proline-Rich Elasticity Complex strengthens follicles and enhances regeneration at a cellular level. All Nulastin products are dermatologist-tested, cruelty-free, and made in the U.S. The company’s commitment to clinical validation and clean ingredients has made it a leader in restorative beauty. What makes Nulastin distinctive is its scientifically patented elastin technology, offering visible strengthening and regrowth results backed by biotechnology and sustainability principles.