CURLS

Mielle Organics is a U.S.-based natural haircare brand founded in 2014 by Monique Rodriguez and Melvin Rodriguez. Created to serve textured and curly hair, Mielle’s formulations blend natural ingredients with science-backed results. The brand offers a full range of shampoos, conditioners, oils, and growth serums, with the Rosemary Mint Scalp & Hair Strengthening Oil becoming a global bestseller. All products are cruelty-free and formulated without sulfates, parabens, or mineral oils. Mielle’s mission goes beyond beauty — it empowers women of color through entrepreneurship, education, and community outreach. What makes the brand distinctive is its balance of natural care and performance, providing affordable, effective solutions for textured hair. Mielle Organics has become one of the most influential Black-owned haircare brands in the world.

Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.

Cecred is a haircare brand founded by global music icon Beyoncé in 2024, created to redefine the standards of textured haircare. The name Cecred” — derived from sacred” — reflects the brand’s philosophy that caring for one’s hair is a ritual of self-respect and heritage. Developed in partnership with professional stylists and scientists, Cecred focuses on repairing, strengthening, and hydrating hair of all textures, especially curly and coily types. The brand’s debut line includes shampoos, masks, and treatments formulated with bioactive keratin and fermented rice water to enhance elasticity and shine. Cecred also champions inclusivity and authenticity, inspired by the legacy of Beyoncé’s mother, Tina Knowles, and her former hair salon. What makes Cecred distinctive is its blend of luxury and science, offering products rooted in cultural identity and salon expertise. The brand celebrates textured hair as both beautiful and powerful, redefining modern haircare through innovation and purpose.