Trichovedic

Founded in 2009 in Newcastle, Australia, Tri Nature is an eco-conscious company producing plant-based home and personal-care products. Its haircare range features biodegradable shampoos and conditioners made with natural surfactants derived from coconut and corn. The brand avoids harsh chemicals, synthetic fragrances, and animal testing, focusing instead on safe, sustainable formulations suitable for sensitive users. Tri Nature’s production follows a approach, and all packaging is recyclable. What makes Tri Nature distinctive is its long-standing commitment to green chemistry, offering salon-quality performance while protecting both people and the environment through genuinely sustainable innovation.

Affinage Professional is an Australian salon-focused haircare and color brand known for its innovative, high-performance formulas. Established to meet professional standards, Affinage offers permanent and demi-permanent color systems, lighteners, and after-care ranges that protect and strengthen hair during chemical processes. The brand integrates advanced color science with nourishing ingredients such as argan oil and keratin protein to deliver shine, vibrancy, and durability. All products are cruelty-free and made with a focus on minimizing environmental impact. What makes Affinage distinctive is its commitment to salon innovation and education — providing stylists with the tools, training, and technology to achieve exceptional color results while keeping hair healthy. It’s a trusted name in professional color across Australia and international markets.

Eleven Australia is a professional haircare brand co-founded by Joey Scandizzo and Andrew O’Toole. The brand combines salon-quality performance with simplicity and affordability, creating products that are easy to understand and use. Each item is named for its function — such as Hydrate My Hair or Smooth Me Now — making it accessible for consumers. The formulations use natural ingredients like avocado oil and hydrolyzed wheat protein to nourish and protect hair. All products are vegan, cruelty-free, and paraben-free, with eco-friendly packaging. What makes Eleven Australia distinctive is its straightforward approach to beauty, combining professional expertise with clean formulations and a fun, modern personality that reflects Australia’s relaxed lifestyle.