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Affinage Professional is an Australian salon-focused haircare and color brand known for its innovative, high-performance formulas. Established to meet professional standards, Affinage offers permanent and demi-permanent color systems, lighteners, and after-care ranges that protect and strengthen hair during chemical processes. The brand integrates advanced color science with nourishing ingredients such as argan oil and keratin protein to deliver shine, vibrancy, and durability. All products are cruelty-free and made with a focus on minimizing environmental impact. What makes Affinage distinctive is its commitment to salon innovation and education — providing stylists with the tools, training, and technology to achieve exceptional color results while keeping hair healthy. It’s a trusted name in professional color across Australia and international markets.

Sukin Naturals was founded in 2007 by Alison Goodger and Simon O’Connor in Melbourne, Australia. It is one of Australia’s most recognized natural skincare and haircare brands. Sukin’s products use botanical ingredients like aloe vera, chamomile, and avocado oil, formulated without harsh chemicals, sulfates, or synthetic fragrances. Its haircare line focuses on nourishment, scalp balance, and hydration using eco-friendly packaging and carbon-neutral manufacturing. All products are vegan, cruelty-free, and made in Australia. What makes Sukin unique is its approachability and environmental ethics, offering clean beauty that’s affordable, effective, and trusted by millions seeking natural, sustainable everyday care.

Woohoo Body was founded in 2010 by Phoebe and Aaron Breckell in Newcastle, Australia. Initially known for its natural deodorant paste, the brand has expanded into body, skin, and haircare formulated without synthetic irritants. Woohoo Body emphasizes high-performance, plant-based ingredients that suit sensitive skin and warm climates. Its products are vegan, cruelty-free, and packaged in biodegradable or recyclable materials. Beyond personal care, the brand promotes body positivity and transparency in ingredient sourcing. What makes Woohoo Body stand out is its focus on natural innovation, using minimal ingredients to create formulas that actually perform — merging sustainability, accessibility, and community-driven ethics.