Manetain

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.

Shaz & Kiks is an Ayurvedic haircare brand founded by sisters Shaz and Kiku Chaudry, based in the United States. Drawing inspiration from their Indian heritage, the brand combines traditional Ayurvedic botanicals with modern hair science. Its products — including the Back to Your Roots Scalp Prewash and Balancing Shampoo — are crafted with natural oils, herbs, and clays like amla, turmeric, and hibiscus. The formulations aim to restore scalp balance, strengthen roots, and enhance shine naturally. All products are vegan, cruelty-free, and free from sulfates, silicones, and parabens. What makes Shaz & Kiks unique is its modern interpretation of ancient rituals — offering holistic, results-driven care while honoring cultural traditions. The brand has become a trusted name in Ayurvedic clean haircare.

Ravel is a personalized Indian haircare brand that formulates custom shampoos and conditioners based on individual hair goals and environmental factors. Using data-driven algorithms and natural ingredients, Ravel creates products that target dryness, dandruff, frizz, and hair fall. Each formula is sulfate-free, silicone-free, and paraben-free, ensuring a gentle, effective routine. The brand also promotes sustainability with recyclable packaging and minimal waste. What makes Ravel distinctive is its personalized approach — combining technology and clean ingredients to deliver tailored haircare experiences. It represents a new wave of customizable beauty emerging in India’s fast-growing haircare market.