Natural Hair Care Brands

Founded in California by Rachel Budde, Fat and the Moon is an artisanal, small-batch beauty brand creating herbal-based skincare and haircare. Its hair products, such as the Day to Day Shampoo and Softening Hair Oil, use natural clays, aloe, and essential oils to cleanse and nourish. The brand avoids synthetic preservatives and plastic packaging, using reusable tins and jars. Fat and the Moon promotes slow beauty rooted in folk herbalism and body positivity. What makes it distinctive is its hand-crafted, philosophy, blending traditional herbal wisdom with modern environmental awareness.

Founded in 2020 by Glory Ama, Amari Haircare is a U.K.-based brand focused on promoting healthy, natural textured hair. The brand formulates botanical-rich oils, conditioners, and masks that target dryness and breakage. All products are cruelty-free, vegan, and made without harsh chemicals. Amari Haircare emphasizes consistency, self-love, and education, offering guides and community support for hair maintenance. What makes the brand distinctive is its blend of simplicity and authenticity, using minimal ingredients that deliver real nourishment for Afro and curly hair types while encouraging confident, natural beauty.

SoulTree is an Indian certified natural personal-care brand founded in 2006 by Vishal Bhandari. Based in New Delhi, the company is India’s first brand to receive BDIH certification from Germany for authentic natural cosmetics. SoulTree’s haircare line features shampoos, oils, and conditioners made from Ayurvedic herbs like bhringraj, methi, and hibiscus, designed to nourish and strengthen hair. All products are cruelty-free, ethically sourced, and free from synthetic colors and preservatives. The brand follows sustainable farming partnerships with local communities to source organic ingredients. What makes SoulTree distinctive is its fusion of Ayurvedic heritage and certified organic standards — offering modern consumers trustworthy, traditional, and effective natural care. It stands as a pioneer in India’s conscious beauty movement.

Captain Blankenship is a U.S.-based organic beauty brand founded in 2009 by Jana Blankenship in the Hudson Valley, New York. The brand crafts clean hair and body care products inspired by the ocean and nature, using plant-based ingredients and essential oils. Its hero products, including the Sea Salt Hair Spray and Golden Shimmer Oil, are formulated with certified organic botanicals and packaged sustainably. Captain Blankenship’s mission is to create beauty with integrity, minimizing environmental impact while maintaining high performance. Every formula is cruelty-free, biodegradable, and free from synthetic fragrances and parabens. What makes the brand distinctive is its deep connection to nature and its transparent ingredient philosophy. It continues to lead in sustainable beauty, combining simplicity, effectiveness, and ecological consciousness.

Curlico is a U.S. haircare brand designed for curly and coily textures. Its products are formulated with nourishing oils, proteins, and plant-based ingredients to define curls while maintaining moisture balance. The line includes hydrating cleansers, leave-ins, and styling gels free from silicones and sulfates. Curlico emphasizes simplicity, education, and curl inclusivity. What makes it distinctive is its science-led hydration system, designed to strengthen strands and reduce frizz without heaviness, making it suitable for diverse curl patterns seeking consistent results and manageable styling.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Founded in 2014 by Elizabeth Davis, Shedavi is a U.S. holistic beauty brand focused on hair growth and wellness from the inside out. Its product line includes herbal hair oils, vitamins, and botanical-based shampoos and conditioners. The brand blends Ayurvedic and modern botanical ingredients such as hibiscus, bamboo, and biotin to promote strong, healthy hair. All products are vegan, cruelty-free, and free from sulfates and silicones. Shedavi’s philosophy centers on intentional beauty—encouraging women to care for themselves naturally and consistently. What makes the brand distinctive is its integrative approach combining topical and nutritional care, positioning it as a wellness-focused haircare company.

Founded in 2003 by Narelle Chenery, Colin Chenery, Alf Orpen, and John Hunter, Miessence is an Australian pioneer in certified organic personal-care products. Headquartered in Queensland, the brand formulates hair, skin, and body care using raw, cold-formulated, plant-based ingredients to preserve nutrients. Miessence was among the first globally to achieve ACO and USDA Organic certification, ensuring full ingredient traceability. Its shampoos, conditioners, and styling products are free from synthetic fragrances, parabens, and sulfates. What makes Miessence unique is its holistic commitment to health, ecology, and sustainability, blending scientific formulation with ethical. The company advocates conscious consumption and operates on carbon-negative principles, emphasizing organic purity and environmental integrity.