100+ Plant-Based Brands

Skala is a Brazilian haircare brand founded in 1986 by Antonio Sousa and Maria Claudia Lacerda. Headquartered in Minas Gerais, it has become a household name across Latin America for its affordable, vegan, and cruelty-free products. Skala specializes in hair masks, conditioners, and treatments made with natural ingredients like coconut oil, shea butter, and aloe vera. Its formulations cater to diverse hair textures, particularly curly and coily hair common in Brazil’s multicultural population. The brand emphasizes accessibility and sustainability, with many of its lines using plant-based packaging. What makes Skala unique is its combination of high performance and affordability — offering salon-like results at everyday prices. Over nearly four decades, Skala has built a loyal following for its inclusive, ethical, and effective approach to haircare.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

NAK Hair is an Australian professional haircare brand based in Queensland, created to provide salon-quality products inspired by Australia’s coastal lifestyle. The brand’s collections focus on hydration, color protection, and scalp balance, using native botanicals like Kakadu plum and desert lime. All products are vegan, cruelty-free, and free from parabens and sulfates. NAK Hair caters to both professionals and consumers, offering targeted solutions for every hair type, including blonde, curly, and damaged hair. Its minimalist design and sustainable approach reflect the brand’s commitment to clean beauty and modern simplicity. What makes NAK Hair distinctive is its Australian identity — combining professional performance with naturally derived ingredients suited to the country’s climate and lifestyle.

Founded in 2009 in Newcastle, Australia, Tri Nature is an eco-conscious company producing plant-based home and personal-care products. Its haircare range features biodegradable shampoos and conditioners made with natural surfactants derived from coconut and corn. The brand avoids harsh chemicals, synthetic fragrances, and animal testing, focusing instead on safe, sustainable formulations suitable for sensitive users. Tri Nature’s production follows a approach, and all packaging is recyclable. What makes Tri Nature distinctive is its long-standing commitment to green chemistry, offering salon-quality performance while protecting both people and the environment through genuinely sustainable innovation.

Rucker Roots was founded in 2013 by sisters Dr. Ellen Rucker Sellers and Ione Rucker Jamison in the United States. Inspired by their Southern heritage, the brand uses natural root extracts like carrot, ginger, and turnip to nourish and strengthen textured hair. The collection includes shampoos, conditioners, and styling products designed to encourage healthy growth and moisture retention. All formulas are sulfate-free, paraben-free, and safe for color-treated hair. Rucker Roots promotes wellness and confidence for all curl types, blending family tradition with modern science. What makes it unique is its root-based approach to nourishment, combining nature’s essentials with proven hair-health benefits.

Founded in 2014 by Carly Castillo Ferrarese, Under Luna is a U.S.-based hand-crafted hair-care brand that blends herbalism with holistic beauty. Based in Tucson, Arizona, the company formulates shampoos and conditioners using organic herbs, essential oils, and natural preservatives. Each product is made in small batches, free from synthetic fragrances, sulfates, and parabens. Under Luna focuses on scalp nourishment, gentle cleansing, and aromatherapeutic experiences through ingredients like nettle, calendula, and chamomile. What sets the brand apart is its artisanal, slow-beauty philosophy, treating haircare as ritualistic self-care rooted in plant wisdom and transparency.

Glamore World, founded in 2004 by Amit Gupta, is an Indian beauty and wellness company offering a range of hair, skincare, and personal-care products. Based in India, the brand emphasizes safe, dermatologically tested formulations that blend nature and innovation. Its haircare range includes shampoos, serums, and treatments developed for Indian hair types, addressing concerns like dryness, dandruff, and pollution damage. Glamore World maintains cruelty-free manufacturing and focuses on consistent quality at affordable prices. What makes the brand distinctive is its fusion of Ayurvedic ingredients with modern cosmetic technology, creating effective beauty solutions that cater to India’s diverse customer base.

Donna’s Recipe is a U.S.-based vegan haircare brand founded in 2020 by Tabitha Brown, in partnership with Gina Woods. The brand focuses on promoting healthy hair growth through clean, plant-based ingredients and self-care rituals. Its signature product, the Strength Hair Oil, is formulated with biotin, sunflower oil, and rosemary to strengthen strands and stimulate the scalp. Donna’s Recipe embraces a holistic approach — combining hair wellness with messages of mindfulness and positivity. All products are cruelty-free, free from parabens and sulfates, and safe for all hair types. What makes Donna’s Recipe unique is its founder’s authentic voice — Tabitha Brown’s warmth and encouragement have built a loyal, community-driven following. The brand continues to grow as a symbol of kindness, self-love, and effective natural care.

Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.

The Curl Co is an Indian haircare brand founded in 2023 by Isha Mahabal and Rutvika Bhide, designed to meet the growing needs of India’s curly and wavy hair community. Based on science-backed formulations, The Curl Co offers shampoos, conditioners, and leave-in products that focus on hydration, curl definition, and frizz control in humid climates. All products are sulfate-free, paraben-free, and cruelty-free, ensuring gentle yet effective care. The brand also promotes curl education, teaching users how to build routines tailored to their texture. What makes The Curl Co distinctive is its India-specific approach — formulating products for local weather, hard water, and textured hair patterns often overlooked by global brands. It has quickly gained attention for helping users embrace and care for their natural curls confidently.

Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum. The brand was inspired by the centuries-old hair rituals of the Red Yao tribe in China’s Longsheng mountains, whose women are known for their long, healthy hair. Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern, eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. The brand is deeply committed to ethical and works directly with the Red Yao community, sharing profits to support their cultural preservation and economic growth. What makes Viori unique is its cultural authenticity and sustainability-driven mission — every bar not only reduces plastic waste but also honors an ancient beauty tradition. Viori has quickly become a global favorite for eco-conscious consumers who value heritage and high performance.

Young King Hair Care is a U.S.-based grooming brand founded by Cora and Stefan Miller to celebrate natural hair for young boys and teens. The brand offers shampoos, conditioners, and styling products made with natural ingredients like shea butter, coconut oil, and essential vitamins. All formulations are vegan, cruelty-free, and free from sulfates and parabens. Young King’s mission is to build confidence and representation for boys with textured hair, promoting self-care and identity. What makes the brand distinctive is its focus on inclusion and empowerment, being one of the first haircare lines created specifically for young men of color.