Amari Haircare

As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of experience in textured hair science. The brand was created to meet the specific needs of curly, coily, and natural hair textures through high-performing, science-backed formulas. Based in Illinois, As I Am offers a wide range of products — from cleansers and conditioners to curl creams and growth serums — made with ingredients like coconut oil, shea butter, and Jamaican black castor oil. Its formulations are vegan, cruelty-free, and sulfate-free, focusing on hydration, definition, and scalp health. The brand also invests heavily in research and education, setting new standards for textured haircare. What makes As I Am distinctive is its scientific approach to natural hair — combining rigorous research with cultural authenticity. It remains one of the most trusted brands for healthy, naturally styled hair.

Divi is an American scalp-care and wellness brand dedicated to promoting healthy hair growth through science-driven formulations. The brand’s hero product, the Divi Scalp Serum, is infused with amino acids, peptides, and caffeine to nourish the scalp, balance oils, and strengthen hair follicles. Divi’s clean formulations are vegan, cruelty-free, and made without silicones, sulfates, or artificial fragrances. The brand emphasizes scalp health as the foundation of overall hair wellness, combining clinical research with minimalistic packaging and transparent communication. What makes Divi distinctive is its focus on scalp-first solutions that merge beauty and wellness — addressing the root causes of thinning and breakage rather than masking symptoms. It has quickly grown into a leader in modern scalp-care innovation.

Captain Blankenship is a U.S.-based organic beauty brand founded in 2009 by Jana Blankenship in the Hudson Valley, New York. The brand crafts clean hair and body care products inspired by the ocean and nature, using plant-based ingredients and essential oils. Its hero products, including the Sea Salt Hair Spray and Golden Shimmer Oil, are formulated with certified organic botanicals and packaged sustainably. Captain Blankenship’s mission is to create beauty with integrity, minimizing environmental impact while maintaining high performance. Every formula is cruelty-free, biodegradable, and free from synthetic fragrances and parabens. What makes the brand distinctive is its deep connection to nature and its transparent ingredient philosophy. It continues to lead in sustainable beauty, combining simplicity, effectiveness, and ecological consciousness.