100+ Ayurvedic Brands

Inde Wild is a holistic beauty brand founded by Diipa Büller-Khosla, blending Ayurvedic wisdom with modern dermatology. Though known primarily for skincare, Inde Wild’s formulations also support scalp and hair health through adaptogens and vitamin-rich botanicals. Its AM and PM serums use ingredients like turmeric, bakuchiol, and ashwagandha to rejuvenate skin and strengthen hair roots. The brand is vegan, cruelty-free, and rooted in sustainability, with recyclable packaging and ethically sourced ingredients. What makes Inde Wild distinctive is its Ayurvedistry” philosophy — merging ancestral knowledge with clinical science. It represents a new era of inclusive, Indian-inspired wellness brands with global credibility.

SoulTree is an Indian certified natural personal-care brand founded in 2006 by Vishal Bhandari. Based in New Delhi, the company is India’s first brand to receive BDIH certification from Germany for authentic natural cosmetics. SoulTree’s haircare line features shampoos, oils, and conditioners made from Ayurvedic herbs like bhringraj, methi, and hibiscus, designed to nourish and strengthen hair. All products are cruelty-free, ethically sourced, and free from synthetic colors and preservatives. The brand follows sustainable farming partnerships with local communities to source organic ingredients. What makes SoulTree distinctive is its fusion of Ayurvedic heritage and certified organic standards — offering modern consumers trustworthy, traditional, and effective natural care. It stands as a pioneer in India’s conscious beauty movement.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Avimee Herbal is an Indian haircare brand founded in 2021 by Vinita Agarwal and Vibhor Agarwal. The brand gained national attention after its co-founder, Ramesh Babu Agarwal — affectionately known as Grandpa with a mission” — became an internet sensation for formulating herbal oils during his retirement. Based in Surat, Avimee Herbal focuses on Ayurvedic and plant-based solutions for hair fall, dandruff, and scalp health. Its products are made with natural ingredients such as bhringraj, hibiscus, and amla, without parabens, sulfates, or synthetic fragrances. The brand’s transparency and heartfelt story resonated deeply with consumers. What makes Avimee Herbal unique is its combination of family-driven innovation and trust, blending traditional Ayurvedic remedies with modern formulations for effective, chemical-free care.

Qhemet Biologics is a pioneering Afro-textured haircare brand founded in 2004 by Felis Butler, a licensed historian and natural-hair advocate. Rooted in African heritage, the brand combines ancient Egyptian and Ayurvedic botanicals to create nourishing, moisture-rich formulas. Its cult-favorite products — such as Amla & Olive Heavy Cream and Burdock Root Butter Cream — help restore elasticity and softness to coily and kinky hair. All formulations are free from silicones, sulfates, and mineral oils, and are certified vegan. What makes Qhemet Biologics distinctive is its historical and cultural grounding, celebrating African traditions through plant-based science. It remains a trailblazer in the natural-hair movement.

Fable & Mane is a modern Ayurvedic haircare brand founded by siblings Akash and Nikita Mehta. Inspired by their Indian heritage, the brand combines ancient rituals with contemporary formulations. Its signature product, the HoliRoots Hair Oil, uses ingredients like ashwagandha, dashmool, and turmeric to strengthen roots and promote scalp health. All products are vegan, cruelty-free, and free from sulfates and silicones. Fable & Mane also supports wild tiger conservation through its charity initiative, The Fable Fund. What makes the brand distinctive is its storytelling and cultural authenticity, transforming traditional Indian hair rituals into globally celebrated self-care experiences. With its blend of heritage and science, Fable & Mane has become a leader in Ayurvedic luxury haircare.

Ranavat is a luxury Ayurvedic beauty brand founded by Michelle Ranavat in the United States. Drawing from India’s royal beauty traditions, the brand combines time-honored Ayurvedic rituals with modern clinical formulations. While known for its skincare, Ranavat also offers nutrient-rich hair treatments like the Mighty Majesty Hair Serum, made with jasmine, amla, and sunflower oil to promote shine and nourishment. All products are vegan, cruelty-free, and formulated without parabens, sulfates, or synthetic fragrances. Ranavat emphasizes self-care through ritual — celebrating heritage and science equally. What makes the brand distinctive is its Modern Ayurveda” approach, merging Indian botanicals with luxury beauty sensibilities. It has become a leading name in Ayurvedic-inspired premium hair and skin wellness.

Shaz & Kiks is an Ayurvedic haircare brand founded by sisters Shaz and Kiku Chaudry, based in the United States. Drawing inspiration from their Indian heritage, the brand combines traditional Ayurvedic botanicals with modern hair science. Its products — including the Back to Your Roots Scalp Prewash and Balancing Shampoo — are crafted with natural oils, herbs, and clays like amla, turmeric, and hibiscus. The formulations aim to restore scalp balance, strengthen roots, and enhance shine naturally. All products are vegan, cruelty-free, and free from sulfates, silicones, and parabens. What makes Shaz & Kiks unique is its modern interpretation of ancient rituals — offering holistic, results-driven care while honoring cultural traditions. The brand has become a trusted name in Ayurvedic clean haircare.

The Indie Earth is an Indian natural beauty brand offering hair, skin, and wellness products made from ethically sourced ingredients. Its haircare range includes shampoos, serums, and oils infused with argan, onion, and bhringraj extracts to reduce hair fall and promote regrowth. The brand focuses on clean formulations free from parabens, sulfates, and silicones. All products are cruelty-free and inspired by traditional Ayurvedic principles. What makes The Indie Earth distinctive is its balance of tradition and innovation, combining ancient remedies with modern formulations. It has built a strong reputation for delivering affordable, effective, and nature-based beauty solutions worldwide.

Founded in 2020, TRUHAIR is a U.S. brand offering salon-quality color and care solutions designed for at-home convenience. The brand’s hero product, Color & Lift Root Powder, provides instant gray coverage and volume without damage. TRUHAIR’s range includes shampoos, conditioners, and styling tools enriched with keratin and nourishing extracts. All formulas are sulfate-free, cruelty-free, and made to simplify hair maintenance between salon visits. What makes TRUHAIR distinctive is its focus on professional performance made effortless, giving users salon-worthy results through easy-to-use, time-saving innovations.

Founded in 2015 by Lisa Mattam in Toronto, Canada, Sahajan is an Ayurvedic beauty brand that bridges ancient Indian wellness with modern science. Its haircare line uses traditional ingredients such as coconut oil, amla, and bhringraj to strengthen roots and restore shine. All formulas are clinically tested, eco-certified, and free from parabens, sulfates, and synthetic fragrances. Sahajan focuses on mindful self-care, offering scientifically validated results while preserving Ayurvedic authenticity. What makes the brand distinctive is its evidence-based approach to Ayurveda, proving that time-honored rituals and modern research can coexist in clean, effective beauty.

Founded in the United States, KeraVada is a Black-owned natural-hair brand specializing in Ayurvedic-inspired treatments for textured hair. Its formulas use time-tested ingredients such as amla, fenugreek, and brahmi oils to encourage growth, reduce shedding, and strengthen strands. KeraVada’s signature Ayurvedic Growth Oil and deep-conditioning treatments are vegan, silicone-free, and designed for protective-style maintenance. The brand blends ancient hair rituals with modern cosmetic science to improve moisture retention and scalp health. What makes KeraVada unique is its focus on Ayurvedic precision for textured hair, combining heritage ingredients with research-driven efficacy.