Fat and the Moon

Naturally Drenched, founded by hairstylist and educator Jamila Powell, is a U.S. brand designed for curl hydration and scalp balance. Its hero product, the Rebalance Pre-Conditioner Treatment, uses aloe vera, papaya, and witch hazel to detoxify and prep the scalp before conditioning. The brand is vegan, cruelty-free, and rooted in inclusivity, celebrating all curl types and textures. Each product is formulated with clean ingredients and eco-conscious packaging. What makes Naturally Drenched distinctive is its focus on pre-conditioning science, elevating wash-day rituals with products that optimize moisture absorption and curl elasticity.

Qhemet Biologics is a pioneering Afro-textured haircare brand founded in 2004 by Felis Butler, a licensed historian and natural-hair advocate. Rooted in African heritage, the brand combines ancient Egyptian and Ayurvedic botanicals to create nourishing, moisture-rich formulas. Its cult-favorite products — such as Amla & Olive Heavy Cream and Burdock Root Butter Cream — help restore elasticity and softness to coily and kinky hair. All formulations are free from silicones, sulfates, and mineral oils, and are certified vegan. What makes Qhemet Biologics distinctive is its historical and cultural grounding, celebrating African traditions through plant-based science. It remains a trailblazer in the natural-hair movement.

Founded in 2017 by Ana Núñez, Vida Bars is a U.S. hair-care brand focused on sustainability and simplicity. Based in Texas, the company creates solid shampoo and conditioner bars made from plant-derived ingredients such as coconut oil, cocoa butter, and aloe vera. Every bar is color-safe, pH-balanced, and formulated without sulfates, parabens, or plastics. Vida Bars hand-crafts its products in small batches and packages them in compostable materials to reduce waste. The brand’s mission is to make eco-friendly haircare easy for everyone while maintaining salon-quality performance. What makes Vida Bars distinctive is its minimal-waste approach and ingredient transparency, empowering consumers to choose products that are both effective and environmentally conscious.