Captain Blankenship

K18 is a biotechnology-driven haircare brand founded by Suveen Sahib and Britta Cox. Based in California, the company is known for its K18Peptide™, a patented bioactive sequence clinically proven to repair keratin chains damaged by bleaching, coloring, and heat. Its leave-in molecular repair mask has become a global bestseller among salons and consumers. K18’s formulas are vegan, cruelty-free, and free from sulfates, parabens, and silicones. The brand’s core philosophy is to restore hair from the inside out, merging biotech innovation with simplicity — just one product for total repair. What makes K18 unique is its scientific foundation: decades of biomimetic research turned into a minimalist, effective treatment system trusted by professional stylists worldwide.

Neuma Beauty is a U.S.-based professional haircare brand founded in 2009 by Jeffery Orrell. The brand was created to merge salon performance with sustainable, clean formulations. Neuma’s products are made with plant-based ingredients and certified organic extracts, avoiding sulfates, parabens, and synthetic fragrances. Its range includes shampoos, conditioners, and styling products designed to nourish hair while protecting color and maintaining scalp health. Every product is packaged in post-consumer recycled materials, and the brand follows strict cruelty-free and vegan standards. What makes Neuma distinctive is its commitment to clean beauty without compromise” — combining eco-responsibility with high-end salon results. With its minimalist aesthetic and ethical approach, Neuma has built a strong reputation among professionals seeking sustainability and performance in one bottle.

Virtue Labs is a biotechnology-driven haircare brand founded by Melisse Shaban and based in North Carolina, USA. The company’s innovation lies in Alpha Keratin 60ku®, a patented human keratin protein clinically proven to repair damaged hair. Its range includes shampoos, conditioners, and treatments that restore elasticity, shine, and strength at a molecular level. Virtue’s products are vegan, cruelty-free, and free from sulfates, parabens, and synthetic dyes. The brand’s philosophy centers on healing hair rather than masking damage. What makes Virtue Labs distinctive is its science-first approach, applying medical-grade protein technology to everyday haircare. It has earned recognition among stylists and dermatologists for delivering visibly healthier hair through real biotechnology.