Curlico

Feel Wavy is a U.S.-based haircare brand founded in 2022 by Eyal and Ariel Booker, designed to simplify wavy hair routines. Created out of personal frustration with one-size-fits-all haircare, the brand offers clean, minimalist formulas tailored specifically for wavy textures. Its core collection includes a gentle shampoo, conditioner, and styling cream enriched with aloe, coconut, and rice protein for balanced hydration and definition. All products are vegan, cruelty-free, and free from sulfates, silicones, and parabens. Feel Wavy’s mission is to help people embrace their natural waves with confidence through straightforward, effective routines. What makes the brand unique is its targeted approach — bridging the gap between straight and curly haircare with lightweight, humidity-resistant products. It has quickly become a favorite among the wavy hair community for its simplicity and results.

Founded in 1998 by Michelle Breyer and Gretchen Heber, NaturallyCurly began as an online community and evolved into a leading digital platform for textured-hair education. Based in Austin, Texas, it provides expert-led advice, product recommendations, and hair-type resources for curly, coily, and wavy hair. The platform connects millions of readers globally and has influenced many brands in the natural-hair movement. What makes NaturallyCurly distinctive is its pioneering role as an information hub, bridging brands, professionals, and consumers through education and inclusivity long before textured-haircare became mainstream.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.