Kathare

Founded in 2023 by Melody Yap, Fayre Beauty is a Singapore-based haircare brand designed for humid climates and Asian hair types. Its formulations focus on scalp balance, oil control, and hydration using gentle plant-based actives like argan oil and aloe vera. The brand emphasizes transparency, cruelty-free practices, and sustainability in its packaging. Fayre Beauty aims to make premium, science-backed haircare accessible to all, offering effective solutions for frizz and buildup in tropical environments. What makes Fayre Beauty distinctive is its climate-specific innovation, addressing Southeast Asia’s unique hair needs through clean, data-driven formulations.

Naturally Africa Haircare is a South African brand dedicated to celebrating and caring for natural African hair textures. Based in Johannesburg, the brand formulates shampoos, conditioners, and oils using local botanical ingredients like shea butter, marula oil, and rooibos extract. Each product supports moisture retention, curl definition, and scalp nourishment while being free from sulfates and parabens. The company emphasizes affordability, accessibility, and cultural pride through its community-driven message of self-acceptance. What makes Naturally Africa Haircare unique is its focus on locally sourced African botanicals and inclusive representation, offering products that cater specifically to textured and curly hair while supporting small-scale ingredient producers.

Attitude is a Montreal-based personal-care and household brand founded in 2005 by Jean-François Bernier and Benoît Lord. The company creates a wide range of eco-friendly, vegan, and cruelty-free products, including shampoos, conditioners, body care, skincare, and baby care items. Attitude is known for its use of natural, EWG-verified ingredients and biodegradable formulas packaged in recyclable or refillable containers. The brand’s mission is rooted in environmental consciousness — combining safety, effectiveness, and sustainability without compromise. Its haircare line focuses on gentle, plant-based formulations that nourish without harsh chemicals, appealing to families and individuals who value clean living. What makes Attitude distinctive is its holistic approach: extending clean beauty principles beyond personal care to everyday home products. By merging science and sustainability, Attitude has built a global reputation as a leader in responsible, planet-friendly living.