300+ Cruelty-Free Brands

LBLC The Label is a United States–based fashion brand that focuses on modern, relaxed women’s clothing designed for everyday life. The brand creates versatile wardrobe pieces such as dresses, tops, skirts, trousers, and casual essentials that feel comfortable yet stylish. LBLC The Label’s designs often favour clean silhouettes, soft fabrics, and calm colour palettes that make outfits easy to style for work, casual plans, and social outings. Instead of chasing loud trends, the brand leans toward dependable pieces that fit naturally into daily routines. The clothing feels wearable and approachable, helping customers put together simple, flattering outfits without extra effort. LBLC The Label appeals to people who enjoy modern, uncomplicated fashion that feels natural and timeless. It’s ideal for customers who want everyday wardrobe staples that look stylish and feel comfortable.

Sunday II Sunday is an active lifestyle haircare brand developed by Keenan Beasley to support people with textured hair who work out regularly. The products are formulated to remove sweat buildup, refresh the scalp, and extend wash days without stripping natural oils. Key ingredients include apple cider vinegar, green tea, and ginger extract. The line is vegan, cruelty-free, and designed for all curl patterns. What makes Sunday II Sunday distinctive is its focus on active hair wellness, encouraging fitness without compromising hair health. It fills a major gap in textured-hair care by merging performance, freshness, and protection for daily movement.

Thank God It’s Natural (TGIN) is a Chicago-based haircare brand founded by Chris-Tia Donaldson in 2013. After facing her own challenges with textured hair and later surviving breast cancer, Chris-Tia created TGIN to celebrate natural beauty through safe, nourishing products. The brand’s range includes shampoos, conditioners, and treatments infused with ingredients like honey, coconut oil, and shea butter. All products are free from sulfates, parabens, and phthalates. TGIN focuses on hydration and strength, catering to textured and protective styles. Beyond products, the brand has a strong social mission, funding initiatives for women’s health and entrepreneurship. What makes TGIN unique is its deep personal story — born from resilience and authenticity. Even after Chris-Tia’s passing, her vision continues through the brand’s commitment to self-love, community, and clean beauty for textured hair.

The INKEY List is a U.K.-based skincare and haircare brand founded in 2018 by Colette Laxton and Mark Curry. Known for ingredient transparency, the brand extends its science-driven approach to haircare through targeted treatments addressing scalp health, breakage, and hydration. Products feature proven actives like hyaluronic acid, caffeine, and peptides. The INKEY List’s minimalist packaging and educational style make ingredient science easy to understand. All formulas are cruelty-free, affordable, and free from unnecessary additives. What makes the brand distinctive is its education-first philosophy — empowering consumers to build effective routines through ingredient knowledge. It bridges the gap between skincare science and daily haircare needs.

Verb is an Austin-based haircare brand that launched to fill the gap between professional-quality and affordable products. Designed for all hair types, Verb’s range includes shampoos, conditioners, masks, and styling products made with clean ingredients like moringa oil, quinoa protein, and aloe vera. The brand’s philosophy is simple — great hair should not be expensive.” All Verb products are cruelty-free, paraben-free, and color-safe, ensuring accessible luxury for everyday users. With its minimalist packaging and transparent branding, Verb has gained a strong following among young consumers and stylists alike. What sets Verb apart is its balance of affordability, effectiveness, and clean formulations — proving that quality haircare doesn’t have to come at a premium.

Founded in 1997 by Swedish hairstylists Sacha Mitic and Juan Rosenlind, Sachajuan is a minimalist, high-performance haircare brand headquartered in Stockholm. Its formulations use Ocean Silk Technology, derived from sea algae, to strengthen, hydrate, and enhance shine. The brand offers a full professional range, from shampoos and conditioners to styling products trusted by salons worldwide. All formulas are cruelty-free, paraben-free, and designed for lightweight, visible results. Sachajuan embodies Scandinavian simplicity with clean packaging and straightforward product names. What makes the brand distinctive is its marine-based innovation and functional design, delivering salon-quality results through effortless routines rooted in Swedish precision.

Attitude is a Montreal-based personal-care and household brand founded in 2005 by Jean-François Bernier and Benoît Lord. The company creates a wide range of eco-friendly, vegan, and cruelty-free products, including shampoos, conditioners, body care, skincare, and baby care items. Attitude is known for its use of natural, EWG-verified ingredients and biodegradable formulas packaged in recyclable or refillable containers. The brand’s mission is rooted in environmental consciousness — combining safety, effectiveness, and sustainability without compromise. Its haircare line focuses on gentle, plant-based formulations that nourish without harsh chemicals, appealing to families and individuals who value clean living. What makes Attitude distinctive is its holistic approach: extending clean beauty principles beyond personal care to everyday home products. By merging science and sustainability, Attitude has built a global reputation as a leader in responsible, planet-friendly living.

Eres is a Paris-based luxury lingerie and swimwear house founded in 1968 by Irène Leroux. The brand revolutionized swimwear design with its use of Lycra fabrics and its focus on clean, sculptural silhouettes. Eres swimwear collections feature bikinis and one-pieces crafted with impeccable French tailoring, offering timeless elegance and a perfect fit. The label is known for its minimalist approach, avoiding flashy prints in favor of understated sophistication and high-quality craftsmanship. What makes Eres unique is its heritage and its role in shaping modern swimwear design, positioning itself at the intersection of fashion and innovation. Now part of the Chanel group, Eres continues to represent the pinnacle of French swimwear luxury. With over five decades of history, the brand remains a global symbol of elegance, refinement, and timeless style.

"La Perla is a luxury Italian lingerie and fashion house founded in Bologna in 1954 by Ada Masotti. While best known for its lingerie, La Perla also produces premium swimwear collections that embody elegance and sophistication. Its swimwear line includes bikinis, one-pieces, and resortwear crafted with the same attention to detail and luxury fabrics as its lingerie. La Perla’s aesthetic is rooted in Italian craftsmanship, offering timeless silhouettes, structured fits, and refined embellishments. The brand appeals to women who want high-end swimwear that reflects both sensuality and sophistication. What makes La Perla unique is its heritage as a couture lingerie house, bringing decades of expertise in fit and luxury design into its swimwear collections. With a global reputation for elegance and refinement, La Perla represents the pinnacle of Italian luxury in both lingerie and swimwear."

"Nia Thomas is a New York based sustainable fashion brand founded by designer Nia Thomas. The label offers a wide range of ready-to-wear and swimwear collections crafted with eco-conscious fabrics and artisanal techniques. Its swimwear reflects the brand’s philosophy of creating clothing that is both ethically produced and deeply connected to storytelling. The collections highlight bold cuts, rich textures, and an earthy aesthetic inspired by spirituality, feminism, and cultural heritage. What makes Nia Thomas unique is its positioning as more than a fashion brand — it acts as a platform for self-expression and values-driven design. Each piece reflects themes of empowerment and sustainability, appealing to women who want fashion that carries meaning beyond aesthetics. With its focus on slow fashion and hand-crafted details, Nia Thomas has earned recognition as a creative, socially conscious voice in modern fashion."

By Rogue is a jewelry brand that focuses on creating bold yet wearable designs for people who want to stand out. Founded with the idea of mixing modern style and everyday practicality, the brand offers collections that are edgy, confident, and full of character. Their pieces are crafted in sterling silver and gold plating, with many designs featuring strong lines, chunky textures, and statement shapes. By Rogue keeps production small to maintain quality and uniqueness, steering away from mass-produced fashion jewelry. The brand also values sustainability, using recycled materials where possible and packaging that reduces environmental impact. Their collections include standout earrings, layered chains, and rings that can be worn alone or stacked for a more dramatic look. Customers choose By Rogue for jewelry that is expressive and versatile, making it popular among those looking for modern jewelry that feels both creative and accessible.