Attitude Living
Attitude is a Montreal-based personal-care and household brand founded in 2005 by Jean-François Bernier and Benoît Lord. The company creates a wide range of eco-friendly, vegan, and cruelty-free products, including shampoos, conditioners, body care, skincare, and baby care items. Attitude is known for its use of natural, EWG-verified ingredients and biodegradable formulas packaged in recyclable or refillable containers. The brand’s mission is rooted in environmental consciousness — combining safety, effectiveness, and sustainability without compromise. Its haircare line focuses on gentle, plant-based formulations that nourish without harsh chemicals, appealing to families and individuals who value clean living. What makes Attitude distinctive is its holistic approach: extending clean beauty principles beyond personal care to everyday home products. By merging science and sustainability, Attitude has built a global reputation as a leader in responsible, planet-friendly living.
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