

Founded in 2023 by Melody Yap, Fayre Beauty is a Singapore-based haircare brand designed for humid climates and Asian hair types. Its formulations focus on scalp balance, oil control, and hydration using gentle plant-based actives like argan oil and aloe vera. The brand emphasizes transparency, cruelty-free practices, and sustainability in its packaging. Fayre Beauty aims to make premium, science-backed haircare accessible to all, offering effective solutions for frizz and buildup in tropical environments. What makes Fayre Beauty distinctive is its climate-specific innovation, addressing Southeast Asia’s unique hair needs through clean, data-driven formulations.
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Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.
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Founded in the United States, KeraVada is a Black-owned natural-hair brand specializing in Ayurvedic-inspired treatments for textured hair. Its formulas use time-tested ingredients such as amla, fenugreek, and brahmi oils to encourage growth, reduce shedding, and strengthen strands. KeraVada’s signature Ayurvedic Growth Oil and deep-conditioning treatments are vegan, silicone-free, and designed for protective-style maintenance. The brand blends ancient hair rituals with modern cosmetic science to improve moisture retention and scalp health. What makes KeraVada unique is its focus on Ayurvedic precision for textured hair, combining heritage ingredients with research-driven efficacy.
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Naturally Africa Haircare is a South African brand dedicated to celebrating and caring for natural African hair textures. Based in Johannesburg, the brand formulates shampoos, conditioners, and oils using local botanical ingredients like shea butter, marula oil, and rooibos extract. Each product supports moisture retention, curl definition, and scalp nourishment while being free from sulfates and parabens. The company emphasizes affordability, accessibility, and cultural pride through its community-driven message of self-acceptance. What makes Naturally Africa Haircare unique is its focus on locally sourced African botanicals and inclusive representation, offering products that cater specifically to textured and curly hair while supporting small-scale ingredient producers.
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