300+ Eco-Friendly Brands

Founded in California by Rachel Budde, Fat and the Moon is an artisanal, small-batch beauty brand creating herbal-based skincare and haircare. Its hair products, such as the Day to Day Shampoo and Softening Hair Oil, use natural clays, aloe, and essential oils to cleanse and nourish. The brand avoids synthetic preservatives and plastic packaging, using reusable tins and jars. Fat and the Moon promotes slow beauty rooted in folk herbalism and body positivity. What makes it distinctive is its hand-crafted, philosophy, blending traditional herbal wisdom with modern environmental awareness.

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.

Captain Blankenship is a U.S.-based organic beauty brand founded in 2009 by Jana Blankenship in the Hudson Valley, New York. The brand crafts clean hair and body care products inspired by the ocean and nature, using plant-based ingredients and essential oils. Its hero products, including the Sea Salt Hair Spray and Golden Shimmer Oil, are formulated with certified organic botanicals and packaged sustainably. Captain Blankenship’s mission is to create beauty with integrity, minimizing environmental impact while maintaining high performance. Every formula is cruelty-free, biodegradable, and free from synthetic fragrances and parabens. What makes the brand distinctive is its deep connection to nature and its transparent ingredient philosophy. It continues to lead in sustainable beauty, combining simplicity, effectiveness, and ecological consciousness.

Founded in 2003 by Narelle Chenery, Colin Chenery, Alf Orpen, and John Hunter, Miessence is an Australian pioneer in certified organic personal-care products. Headquartered in Queensland, the brand formulates hair, skin, and body care using raw, cold-formulated, plant-based ingredients to preserve nutrients. Miessence was among the first globally to achieve ACO and USDA Organic certification, ensuring full ingredient traceability. Its shampoos, conditioners, and styling products are free from synthetic fragrances, parabens, and sulfates. What makes Miessence unique is its holistic commitment to health, ecology, and sustainability, blending scientific formulation with ethical. The company advocates conscious consumption and operates on carbon-negative principles, emphasizing organic purity and environmental integrity.

Founded in 2024, Good Juju is a Canadian brand that creates science-backed, plastic-free haircare and personal-care bars. Its shampoo and conditioner bars are powered by probiotic technology, rice protein, and natural oils to promote scalp balance and strengthen hair. Every product is vegan, cruelty-free, and packaged in compostable materials. The brand’s ethos centers around environmental impact reduction and inclusivity, making sustainability accessible to everyday consumers. What makes Good Juju distinctive is its fusion of green innovation and biotechnology, delivering high-performing, waste-free care for conscious consumers worldwide.

Faith In Nature is a Manchester-based natural personal-care brand founded in 1974 by Rivka Rose. One of the UK’s earliest pioneers in sustainable beauty, the brand was built on the belief that natural, affordable products should be accessible to everyone. Faith In Nature produces vegan and cruelty-free shampoos, conditioners, soaps, and body care using plant-derived ingredients like seaweed, lavender, and coconut. All products are free from parabens and SLS, with packaging made from 100% recycled and recyclable materials. The company is B Corp certified and operates with a strong social and environmental mission. What makes Faith In Nature unique is its combination of ethical legacy and modern relevance — maintaining its founding values of simplicity, transparency, and sustainability for over 50 years. Today, it remains one of the UK’s most trusted natural hair and body care brands.

Carina Organics is a Vancouver-based family-owned brand founded in 1972 by Flora Vassiliou. The company was created to provide safe, plant-based personal-care products free from synthetic chemicals. Its haircare line includes gentle shampoos, conditioners, and styling products formulated with natural ingredients like aloe vera, chamomile, and dandelion extract. All products are vegan, cruelty-free, and biodegradable, reflecting the brand’s long-standing commitment to sustainability and health. Carina Organics has remained independent for over 50 years, earning trust for its ingredient transparency and consistent product quality. What makes the brand unique is its uncompromising purity — every product is hand-crafted in small batches and made from sustainably sourced botanicals. With a loyal following across North America, Carina Organics continues to lead in clean, family-friendly hair and body care.

Umberto Giannini is a UK-based vegan haircare brand founded in 1998 by hairstylist Umberto Giannini and Claire Shread. The brand began inside Giannini’s award-winning salons and later expanded into a full product line focused on curls, volume, and styling innovation. Today, Umberto Giannini is known for its salon-quality formulas that are 100% vegan and cruelty-free, featuring hero ranges like Curl Jelly and Flowerology. Its products are enriched with natural botanicals and designed to enhance texture while keeping hair healthy and hydrated. The brand also champions sustainability, using recyclable packaging and eco-friendly manufacturing practices. What makes Umberto Giannini unique is its combination of creative heritage and ethical principles, blending British salon expertise with a mission-driven approach to beauty. It has become one of the UK’s most trusted haircare brands for curly and textured hair.

Vilvah Store is an Indian sustainable beauty brand founded in 2017 by Kruthika Kumaran in Coimbatore, Tamil Nadu. The company focuses on crafting natural, eco-friendly skincare and haircare products made with fresh, farm-sourced ingredients such as goat milk, hibiscus, and aloe vera. Vilvah’s formulations are handmade in small batches, ensuring purity and freshness without synthetic additives or harsh preservatives. Its haircare line includes natural shampoos, conditioners, and oils designed to repair, hydrate, and strengthen hair naturally. The brand is committed to plastic-free packaging and responsible sourcing, making it one of India’s pioneers in sustainable beauty. What makes Vilvah distinctive is its farm-to-bottle” philosophy — combining traditional Indian botanicals with clean formulation science. Vilvah appeals to conscious consumers who want effective, gentle products that are as kind to the planet as they are to their skin and hair.

Founded in 2009 in Newcastle, Australia, Tri Nature is an eco-conscious company producing plant-based home and personal-care products. Its haircare range features biodegradable shampoos and conditioners made with natural surfactants derived from coconut and corn. The brand avoids harsh chemicals, synthetic fragrances, and animal testing, focusing instead on safe, sustainable formulations suitable for sensitive users. Tri Nature’s production follows a approach, and all packaging is recyclable. What makes Tri Nature distinctive is its long-standing commitment to green chemistry, offering salon-quality performance while protecting both people and the environment through genuinely sustainable innovation.

Juicy Chemistry is an Indian organic personal-care brand co-founded by Pritesh and Megha Asher in 2014, based in Coimbatore, Tamil Nadu. The brand produces certified organic skincare and haircare products that use unrefined, cold-pressed, and naturally derived ingredients. Juicy Chemistry’s hair range includes shampoos, masks, and oils formulated with botanicals like argan, hibiscus, and rosemary to nourish the scalp and strengthen hair. Every product is Ecocert-certified, ensuring transparency and authenticity. The brand avoids synthetic preservatives, colors, and fragrances, emphasizing ingredient integrity and freshness. What makes Juicy Chemistry unique is its commitment to creating truly organic formulations in a market often filled with natural-washed” products. By combining traditional Ayurvedic wisdom with scientific precision, it has become one of India’s most trusted clean beauty brands, promoting holistic, chemical-free self-care.

Rutvish Organic is an Indian organic hair and skincare brand that focuses on sustainable, chemical-free beauty solutions. Its products are made with certified organic herbs and oils, formulated to address concerns like dandruff, dryness, and hair fall. The brand’s range includes herbal shampoos, oils, and conditioners enriched with ingredients such as neem, aloe vera, and fenugreek. All products are free from sulfates, parabens, and synthetic dyes. Rutvish Organic emphasizes eco-conscious production and biodegradable packaging. What makes the brand distinctive is its farm-to-formula approach, ensuring purity and potency in every product. It reflects India’s movement toward mindful, nature-based personal care.