Rahua
Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.
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