Keravada

Founded in 2013 by Anmol Trikannad and Rahul Jain, Alex Ra Organic is an Indian clean-beauty brand specializing in natural hair and skincare products. Based in India, the brand focuses on toxin-free formulations made with cold-pressed oils, herbal extracts, and essential nutrients. Its haircare range includes strengthening serums, masks, and shampoos designed to promote scalp health and repair damage caused by pollution and heat styling. All products are cruelty-free and free from parabens and sulfates. What makes Alex Ra Organic distinctive is its fusion of Ayurvedic principles with modern formulation, creating affordable, plant-powered solutions that emphasize purity, transparency, and performance.

Naturally Africa Haircare is a South African brand dedicated to celebrating and caring for natural African hair textures. Based in Johannesburg, the brand formulates shampoos, conditioners, and oils using local botanical ingredients like shea butter, marula oil, and rooibos extract. Each product supports moisture retention, curl definition, and scalp nourishment while being free from sulfates and parabens. The company emphasizes affordability, accessibility, and cultural pride through its community-driven message of self-acceptance. What makes Naturally Africa Haircare unique is its focus on locally sourced African botanicals and inclusive representation, offering products that cater specifically to textured and curly hair while supporting small-scale ingredient producers.

Founded in 2022 by Whitney Eaddy, Juices & Botanics is a U.S.-based textured-haircare brand emphasizing moisture balance and scalp health. Its products are enriched with aloe, marshmallow root, and botanical extracts to hydrate and detangle naturally curly and coily hair. The brand’s formulations are vegan, sulfate-free, and designed to simplify curl care routines. Juices & Botanics stands out for its authentic, educational approach, teaching users to understand hair porosity and product layering. What makes the brand distinctive is its science-backed moisture system, empowering textured-hair communities with formulas that protect, define, and strengthen curls with clean ingredients.