Ranavat

SoulTree is an Indian certified natural personal-care brand founded in 2006 by Vishal Bhandari. Based in New Delhi, the company is India’s first brand to receive BDIH certification from Germany for authentic natural cosmetics. SoulTree’s haircare line features shampoos, oils, and conditioners made from Ayurvedic herbs like bhringraj, methi, and hibiscus, designed to nourish and strengthen hair. All products are cruelty-free, ethically sourced, and free from synthetic colors and preservatives. The brand follows sustainable farming partnerships with local communities to source organic ingredients. What makes SoulTree distinctive is its fusion of Ayurvedic heritage and certified organic standards — offering modern consumers trustworthy, traditional, and effective natural care. It stands as a pioneer in India’s conscious beauty movement.

Founded in 2015 by Lisa Mattam in Toronto, Canada, Sahajan is an Ayurvedic beauty brand that bridges ancient Indian wellness with modern science. Its haircare line uses traditional ingredients such as coconut oil, amla, and bhringraj to strengthen roots and restore shine. All formulas are clinically tested, eco-certified, and free from parabens, sulfates, and synthetic fragrances. Sahajan focuses on mindful self-care, offering scientifically validated results while preserving Ayurvedic authenticity. What makes the brand distinctive is its evidence-based approach to Ayurveda, proving that time-honored rituals and modern research can coexist in clean, effective beauty.

Arata is a New Delhi–based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok. The company was launched with a mission to redefine grooming through clean, vegan, and gender-neutral products. Its haircare line features botanical-based shampoos, conditioners, and styling products made with ingredients like flaxseed, argan oil, and hibiscus. Arata is India’s first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety. The brand champions sustainability, using recyclable packaging and eco-conscious sourcing. Its products are designed to be effective for all hair types, focusing on nourishment, scalp health, and long-term care. What makes Arata unique is its science-backed simplicity — offering performance-driven formulas without artificial fragrances, parabens, or sulfates. By blending clean innovation with everyday practicality, Arata has become one of India’s leading modern personal-care brands.