TruHair

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Deyga Organics is an Indian skincare and haircare brand founded in 2018 by Arthi Raguram and based in Tamil Nadu. The brand focuses on hand-crafted, natural formulations that are free from synthetic chemicals and preservatives. Deyga’s haircare collection includes herbal oils, shampoos, and conditioners made with ingredients like hibiscus, castor oil, and fenugreek — promoting hair growth and scalp health. Each product is made in small batches to maintain freshness and purity. The brand is committed to sustainability, using eco-friendly packaging and locally sourced raw materials. What makes Deyga distinctive is its strong connection to traditional Indian beauty rituals, blended with a modern approach to clean living. By emphasizing transparency, hand-crafted quality, and ethical production, Deyga has built a loyal following among conscious consumers who value authenticity and nature-based haircare solutions.

Moxie Beauty is an Indian clean haircare brand that creates products tailored for modern Indian hair needs. Its range focuses on nourishment, frizz control, and scalp hydration using naturally derived ingredients like coconut oil, hibiscus, and argan oil. The brand emphasizes safe formulations free from sulfates, silicones, and parabens, ensuring gentle care suitable for humid climates. All products are cruelty-free and vegan. What makes Moxie Beauty distinctive is its focus on simplicity and cultural relevance — offering high-quality, effective solutions designed specifically for Indian textures and weather. With its transparent, ingredient-first approach, Moxie Beauty is emerging as a trusted name in India’s clean haircare market.