The Indie Earth

Pilgrim is an Indian beauty and personal-care brand founded in 2019 by Anurag Kedia. Based on a philosophy of beauty secrets from around the world,” the brand creates hair, skin, and body products inspired by global beauty rituals — from Korean formulations to French vineyard extracts. Its haircare line includes shampoos, serums, and oils infused with ingredients like argan oil, red vine, and tea tree for targeted results. Pilgrim is 100% vegan, cruelty-free, and free from sulfates, parabens, and toxins. The brand also focuses on sustainability with eco-friendly packaging and ethical. What makes Pilgrim distinctive is its globally inspired ingredient stories combined with Indian accessibility, allowing consumers to experience international beauty traditions through clean, modern formulations.

Fix My Curls is an Indian curly-hair brand founded in 2019 by Anshita Mehrotra. Based in Gurugram, the company focuses on creating products specifically for curly, wavy, and textured hair — a segment long underserved in the Indian market. Its range includes curl creams, leave-ins, shampoos, and gels made with nourishing ingredients like flaxseed, aloe vera, and shea butter. All products are sulfate-free, silicone-free, and cruelty-free, formulated to hydrate and define natural curls. The brand promotes curl education and self-acceptance, encouraging Indians to embrace their natural texture. What makes Fix My Curls distinctive is its authenticity — it’s built by curlies, for curlies, blending clean formulations with a relatable community message. It has quickly become a trailblazer in India’s emerging textured-hair movement.

Fable & Mane is a modern Ayurvedic haircare brand founded by siblings Akash and Nikita Mehta. Inspired by their Indian heritage, the brand combines ancient rituals with contemporary formulations. Its signature product, the HoliRoots Hair Oil, uses ingredients like ashwagandha, dashmool, and turmeric to strengthen roots and promote scalp health. All products are vegan, cruelty-free, and free from sulfates and silicones. Fable & Mane also supports wild tiger conservation through its charity initiative, The Fable Fund. What makes the brand distinctive is its storytelling and cultural authenticity, transforming traditional Indian hair rituals into globally celebrated self-care experiences. With its blend of heritage and science, Fable & Mane has become a leader in Ayurvedic luxury haircare.