Indian Hair Care Brands

Inde Wild is a holistic beauty brand founded by Diipa Büller-Khosla, blending Ayurvedic wisdom with modern dermatology. Though known primarily for skincare, Inde Wild’s formulations also support scalp and hair health through adaptogens and vitamin-rich botanicals. Its AM and PM serums use ingredients like turmeric, bakuchiol, and ashwagandha to rejuvenate skin and strengthen hair roots. The brand is vegan, cruelty-free, and rooted in sustainability, with recyclable packaging and ethically sourced ingredients. What makes Inde Wild distinctive is its Ayurvedistry” philosophy — merging ancestral knowledge with clinical science. It represents a new era of inclusive, Indian-inspired wellness brands with global credibility.

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.

SoulTree is an Indian certified natural personal-care brand founded in 2006 by Vishal Bhandari. Based in New Delhi, the company is India’s first brand to receive BDIH certification from Germany for authentic natural cosmetics. SoulTree’s haircare line features shampoos, oils, and conditioners made from Ayurvedic herbs like bhringraj, methi, and hibiscus, designed to nourish and strengthen hair. All products are cruelty-free, ethically sourced, and free from synthetic colors and preservatives. The brand follows sustainable farming partnerships with local communities to source organic ingredients. What makes SoulTree distinctive is its fusion of Ayurvedic heritage and certified organic standards — offering modern consumers trustworthy, traditional, and effective natural care. It stands as a pioneer in India’s conscious beauty movement.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Moxie Beauty is an Indian clean haircare brand that creates products tailored for modern Indian hair needs. Its range focuses on nourishment, frizz control, and scalp hydration using naturally derived ingredients like coconut oil, hibiscus, and argan oil. The brand emphasizes safe formulations free from sulfates, silicones, and parabens, ensuring gentle care suitable for humid climates. All products are cruelty-free and vegan. What makes Moxie Beauty distinctive is its focus on simplicity and cultural relevance — offering high-quality, effective solutions designed specifically for Indian textures and weather. With its transparent, ingredient-first approach, Moxie Beauty is emerging as a trusted name in India’s clean haircare market.

Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.

Avimee Herbal is an Indian haircare brand founded in 2021 by Vinita Agarwal and Vibhor Agarwal. The brand gained national attention after its co-founder, Ramesh Babu Agarwal — affectionately known as Grandpa with a mission” — became an internet sensation for formulating herbal oils during his retirement. Based in Surat, Avimee Herbal focuses on Ayurvedic and plant-based solutions for hair fall, dandruff, and scalp health. Its products are made with natural ingredients such as bhringraj, hibiscus, and amla, without parabens, sulfates, or synthetic fragrances. The brand’s transparency and heartfelt story resonated deeply with consumers. What makes Avimee Herbal unique is its combination of family-driven innovation and trust, blending traditional Ayurvedic remedies with modern formulations for effective, chemical-free care.

Vilvah Store is an Indian sustainable beauty brand founded in 2017 by Kruthika Kumaran in Coimbatore, Tamil Nadu. The company focuses on crafting natural, eco-friendly skincare and haircare products made with fresh, farm-sourced ingredients such as goat milk, hibiscus, and aloe vera. Vilvah’s formulations are handmade in small batches, ensuring purity and freshness without synthetic additives or harsh preservatives. Its haircare line includes natural shampoos, conditioners, and oils designed to repair, hydrate, and strengthen hair naturally. The brand is committed to plastic-free packaging and responsible sourcing, making it one of India’s pioneers in sustainable beauty. What makes Vilvah distinctive is its farm-to-bottle” philosophy — combining traditional Indian botanicals with clean formulation science. Vilvah appeals to conscious consumers who want effective, gentle products that are as kind to the planet as they are to their skin and hair.