American Hair Care Brands

Drybar is a U.S.-based brand and salon chain founded by Alli Webb in 2010, specializing in blowouts and professional styling products. Its retail line includes shampoos, conditioners, and tools like dryers and brushes inspired by salon techniques. Drybar’s formulas enhance volume, smoothness, and longevity of styles using lightweight ingredients. All products are cruelty-free and designed for professional performance at home. What makes Drybar unique is its focus on styling expertise — transforming a salon service into a modern beauty brand. With its bright yellow aesthetic and accessible luxury positioning, Drybar remains a leader in blowout-centric haircare and tools.

Founded in California by Rachel Budde, Fat and the Moon is an artisanal, small-batch beauty brand creating herbal-based skincare and haircare. Its hair products, such as the Day to Day Shampoo and Softening Hair Oil, use natural clays, aloe, and essential oils to cleanse and nourish. The brand avoids synthetic preservatives and plastic packaging, using reusable tins and jars. Fat and the Moon promotes slow beauty rooted in folk herbalism and body positivity. What makes it distinctive is its hand-crafted, philosophy, blending traditional herbal wisdom with modern environmental awareness.

Founded in 2020 by Glory Ama, Amari Haircare is a U.K.-based brand focused on promoting healthy, natural textured hair. The brand formulates botanical-rich oils, conditioners, and masks that target dryness and breakage. All products are cruelty-free, vegan, and made without harsh chemicals. Amari Haircare emphasizes consistency, self-love, and education, offering guides and community support for hair maintenance. What makes the brand distinctive is its blend of simplicity and authenticity, using minimal ingredients that deliver real nourishment for Afro and curly hair types while encouraging confident, natural beauty.

Captain Blankenship is a U.S.-based organic beauty brand founded in 2009 by Jana Blankenship in the Hudson Valley, New York. The brand crafts clean hair and body care products inspired by the ocean and nature, using plant-based ingredients and essential oils. Its hero products, including the Sea Salt Hair Spray and Golden Shimmer Oil, are formulated with certified organic botanicals and packaged sustainably. Captain Blankenship’s mission is to create beauty with integrity, minimizing environmental impact while maintaining high performance. Every formula is cruelty-free, biodegradable, and free from synthetic fragrances and parabens. What makes the brand distinctive is its deep connection to nature and its transparent ingredient philosophy. It continues to lead in sustainable beauty, combining simplicity, effectiveness, and ecological consciousness.

Ouai was founded by celebrity hairstylist Jen Atkin in Los Angeles. The brand focuses on effortless, modern haircare that fits into real life. Its line includes shampoos, conditioners, treatments, and styling products made with smart ingredients like keratin, amino acids, and plant oils. Ouai blends clean formulations with fine-fragrance scents developed by Parisian perfumers, turning everyday routines into elevated experiences. All products are cruelty-free, sulfate-free, and safe for colored hair. Beyond products, the brand promotes an inclusive definition of beauty and authenticity. What makes Ouai distinctive is its combination of expert stylist knowledge and lifestyle simplicity, creating high-performance haircare that feels approachable and luxurious at once.

Vegamour is a Los Angeles-based hair wellness company founded in 2016 by Christina Zeigler and Daniel Hodgdon. The brand takes a holistic approach to haircare, combining clean, plant-based science with advanced biotechnology to promote healthier, fuller hair. Its product line includes serums, shampoos, conditioners, and supplements formulated with natural ingredients like mung bean, red clover, and curcumin. Vegamour is best known for its GRO line, which supports hair growth by addressing scalp health and hormonal balance without harsh chemicals. The brand stands out for its commitment to clean beauty — all products are vegan, cruelty-free, and free from synthetic hormones and toxins. By merging science-backed results with sustainability, Vegamour has become a leader in the hair wellness movement. Its focus on long-term health rather than instant fixes makes it a trusted choice for those seeking natural yet effective hair growth solutions.

SEEN is a dermatologist-developed haircare brand founded in 2018 by Dr. Iris Rubin and Gregory Maged. Designed for sensitive skin, the brand’s formulas are clinically tested to prevent acne and irritation often caused by traditional hair products. SEEN’s range includes shampoos, conditioners, and styling creams made with gentle, non-comedogenic ingredients that improve scalp health and hair texture. All products are vegan, fragrance-free, and dermatologist-tested. What makes SEEN unique is its skin-science-first approach — bridging dermatology and haircare to create safe, effective solutions for all hair types. Its clean formulations and medical credibility have earned recognition from dermatologists and beauty professionals worldwide.

Jupiter is a U.S.-based scalp-care brand specializing in premium anti-dandruff solutions. The brand’s collection includes medicated shampoos, balancing conditioners, and scalp serums infused with zinc pyrithione, probiotics, and soothing botanicals like squalane and coconut oil. Jupiter aims to normalize scalp care by combining clinical efficacy with luxury sensorial design. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Jupiter unique is its focus on scalp wellness and self-care — turning dandruff treatment into an elevated, enjoyable routine. With dermatologist-tested formulas and modern branding, Jupiter has redefined how consumers approach scalp health, blending science, design, and confidence in every bottle.