Drybar

Briogeo is a New York–based clean haircare brand founded by Nancy Twine in 2013. Inspired by her grandmother’s homemade beauty recipes, Nancy created Briogeo to offer effective, naturally derived solutions for all hair types and textures. The brand’s 6-Free” philosophy means every product is free from sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. Its best-known line, Don’t Despair, Repair!, focuses on restoring dry and damaged hair through ingredients like rosehip oil, algae extract, and biotin. Briogeo’s approach combines clean science with performance, ensuring salon-level results without harsh chemicals. What makes the brand unique is its texture-inclusive philosophy and commitment to sustainability — using recyclable packaging and ethical. Today, Briogeo is one of the leading names in clean haircare across global beauty retailers.

Prose is a New York-based haircare company founded in 2017 that pioneered the concept of custom-made beauty. The brand creates personalized haircare products — including shampoos, conditioners, masks, and styling creams — formulated from a detailed online consultation that assesses each customer’s hair type, goals, and environment. Using clean, sustainably sourced ingredients, Prose tailors every formula to meet unique needs while remaining cruelty-free and free from parabens, sulfates, and GMOs. The brand’s approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision. Prose also emphasizes transparency, showing customers exactly what goes into their formulas and why. What makes Prose distinctive is its hyper-personalized model that turns everyday haircare into a science-backed, custom experience. With its commitment to sustainability and inclusivity, Prose has become a leading name in the modern hair wellness movement.

As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of experience in textured hair science. The brand was created to meet the specific needs of curly, coily, and natural hair textures through high-performing, science-backed formulas. Based in Illinois, As I Am offers a wide range of products — from cleansers and conditioners to curl creams and growth serums — made with ingredients like coconut oil, shea butter, and Jamaican black castor oil. Its formulations are vegan, cruelty-free, and sulfate-free, focusing on hydration, definition, and scalp health. The brand also invests heavily in research and education, setting new standards for textured haircare. What makes As I Am distinctive is its scientific approach to natural hair — combining rigorous research with cultural authenticity. It remains one of the most trusted brands for healthy, naturally styled hair.