Deyga

Inde Wild is a holistic beauty brand founded by Diipa Büller-Khosla, blending Ayurvedic wisdom with modern dermatology. Though known primarily for skincare, Inde Wild’s formulations also support scalp and hair health through adaptogens and vitamin-rich botanicals. Its AM and PM serums use ingredients like turmeric, bakuchiol, and ashwagandha to rejuvenate skin and strengthen hair roots. The brand is vegan, cruelty-free, and rooted in sustainability, with recyclable packaging and ethically sourced ingredients. What makes Inde Wild distinctive is its Ayurvedistry” philosophy — merging ancestral knowledge with clinical science. It represents a new era of inclusive, Indian-inspired wellness brands with global credibility.

Ashba Botanics is an Indian haircare brand founded by Ayesha and Abbas Patanwala. Focused on curly and textured hair, the brand offers clean, plant-based formulations designed to define curls and restore hydration in India’s diverse climates. Its range includes curl creams, gels, and shampoos enriched with natural ingredients like flaxseed, aloe vera, and argan oil. All products are free from sulfates, silicones, parabens, and drying alcohols. Ashba Botanics also champions curl education, helping users understand their unique texture needs. What makes the brand distinctive is its Indian-first approach to curl care, combining global curl science with regionally relevant formulations. It’s one of India’s most trusted homegrown curly haircare brands.

Fix My Curls is an Indian curly-hair brand founded in 2019 by Anshita Mehrotra. Based in Gurugram, the company focuses on creating products specifically for curly, wavy, and textured hair — a segment long underserved in the Indian market. Its range includes curl creams, leave-ins, shampoos, and gels made with nourishing ingredients like flaxseed, aloe vera, and shea butter. All products are sulfate-free, silicone-free, and cruelty-free, formulated to hydrate and define natural curls. The brand promotes curl education and self-acceptance, encouraging Indians to embrace their natural texture. What makes Fix My Curls distinctive is its authenticity — it’s built by curlies, for curlies, blending clean formulations with a relatable community message. It has quickly become a trailblazer in India’s emerging textured-hair movement.