Fix My Curls

Deyga Organics is an Indian skincare and haircare brand founded in 2018 by Arthi Raguram and based in Tamil Nadu. The brand focuses on hand-crafted, natural formulations that are free from synthetic chemicals and preservatives. Deyga’s haircare collection includes herbal oils, shampoos, and conditioners made with ingredients like hibiscus, castor oil, and fenugreek — promoting hair growth and scalp health. Each product is made in small batches to maintain freshness and purity. The brand is committed to sustainability, using eco-friendly packaging and locally sourced raw materials. What makes Deyga distinctive is its strong connection to traditional Indian beauty rituals, blended with a modern approach to clean living. By emphasizing transparency, hand-crafted quality, and ethical production, Deyga has built a loyal following among conscious consumers who value authenticity and nature-based haircare solutions.

Curlvana is an Indian curly haircare brand founded in 2022 by Vivek Singh under Bare Anatomy’s parent company. The brand was created to provide climate-friendly curl care for Indian hair textures and weather conditions. Its range includes sulfate-free shampoos, conditioners, masks, and stylers made with natural humectants and plant proteins that maintain hydration and definition without frizz. Curlvana’s key innovation lies in its frizz-free, glycerin-balanced formulas, developed to perform even in humid environments. The brand avoids harsh chemicals, making its products safe for textured, wavy, and curly hair types. What makes Curlvana unique is its locally formulated system that simplifies the curl care routine while addressing Indian consumers’ real concerns. It’s now among the most popular curl-focused brands in India’s growing textured-hair community.

The Curl Co is an Indian haircare brand founded in 2023 by Isha Mahabal and Rutvika Bhide, designed to meet the growing needs of India’s curly and wavy hair community. Based on science-backed formulations, The Curl Co offers shampoos, conditioners, and leave-in products that focus on hydration, curl definition, and frizz control in humid climates. All products are sulfate-free, paraben-free, and cruelty-free, ensuring gentle yet effective care. The brand also promotes curl education, teaching users how to build routines tailored to their texture. What makes The Curl Co distinctive is its India-specific approach — formulating products for local weather, hard water, and textured hair patterns often overlooked by global brands. It has quickly gained attention for helping users embrace and care for their natural curls confidently.