The Curl Co
The Curl Co is an Indian haircare brand founded in 2023 by Isha Mahabal and Rutvika Bhide, designed to meet the growing needs of India’s curly and wavy hair community. Based on science-backed formulations, The Curl Co offers shampoos, conditioners, and leave-in products that focus on hydration, curl definition, and frizz control in humid climates. All products are sulfate-free, paraben-free, and cruelty-free, ensuring gentle yet effective care. The brand also promotes curl education, teaching users how to build routines tailored to their texture. What makes The Curl Co distinctive is its India-specific approach — formulating products for local weather, hard water, and textured hair patterns often overlooked by global brands. It has quickly gained attention for helping users embrace and care for their natural curls confidently.
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