Crown Affair

Bounce Curl is a U.S.-based curly haircare brand founded by Merian Odesho, a chemist who created the line to simplify textured hair routines. The products are made with botanical ingredients such as aloe vera, black seed oil, and plant proteins to enhance definition, reduce frizz, and nourish curls. All formulas are vegan, cruelty-free, and free from silicones, parabens, and sulfates. Bounce Curl’s goal is to help people embrace their natural texture through lightweight, effective care that supports curl health. What makes the brand stand out is its science-backed yet natural approach, combining clean formulations with real performance. It’s now one of the most trusted names in the global curly hair community.

Nuele Hair is a U.S.-based clean haircare brand founded in 2020 by Anne Cheatham and Dr. Christine Martey-Ochola. The company’s mission is to simplify hair routines with multi-use, plant-powered formulations that nourish hair without synthetic additives. Its hero product, the Nuele Hair Serum, combines ingredients like jojoba, argan, and rosemary oils to protect, strengthen, and add shine while minimizing frizz. The brand focuses on ethical from women-led cooperatives in Ghana, Kenya, and Morocco, ensuring fair-trade and sustainable impact. All products are vegan, cruelty-free, and free from silicones and parabens. What makes Nuele unique is its balance of simplicity, performance, and purpose — combining science with ethical beauty. Through its global supply partnerships and minimalist formulas, Nuele Hair has positioned itself as a modern, conscious brand redefining luxury in clean haircare.

Donna’s Recipe is a U.S.-based vegan haircare brand founded in 2020 by Tabitha Brown, in partnership with Gina Woods. The brand focuses on promoting healthy hair growth through clean, plant-based ingredients and self-care rituals. Its signature product, the Strength Hair Oil, is formulated with biotin, sunflower oil, and rosemary to strengthen strands and stimulate the scalp. Donna’s Recipe embraces a holistic approach — combining hair wellness with messages of mindfulness and positivity. All products are cruelty-free, free from parabens and sulfates, and safe for all hair types. What makes Donna’s Recipe unique is its founder’s authentic voice — Tabitha Brown’s warmth and encouragement have built a loyal, community-driven following. The brand continues to grow as a symbol of kindness, self-love, and effective natural care.