Bounce Curl

Jessicurl was founded by Jessica McGuinty in Arcata, California, to help people embrace their natural curls with confidence. The brand’s curly-hair products are free from sulfates, silicones, and drying alcohols, focusing instead on moisture, definition, and gentle cleansing. Its most loved formulas, including the Rockin’ Ringlets Styling Potion and Spiralicious Gel, are designed for a wide range of curl patterns. Jessicurl promotes the message You have the right to remain curly,” advocating self-acceptance and education for natural-hair care. What makes Jessicurl unique is its community-first approach and ingredient transparency, empowering users to understand and love their texture through simple, effective products.

CurlDaze is a U.S. natural-haircare brand founded in 2020 by influencer Robyn Atwater. Created to simplify curly-hair routines, the brand offers high-performance formulas enriched with kukui oil, aloe vera, and hibiscus extract for moisture and definition. Its standout products — including the Glossy Shine Gel and Ultra-Moisture Cream — deliver long-lasting hold without buildup. All products are vegan, cruelty-free, and free from sulfates and parabens. CurlDaze focuses on helping people embrace their natural texture with ease, offering simple step-by-step regimens for every curl type. What makes CurlDaze distinctive is its creator-driven authenticity, bringing relatable, real-world expertise to textured-hair care with accessible yet effective solutions.

Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.