Nuele Hair

Founded in 2017 by Ana Núñez, Vida Bars is a U.S. hair-care brand focused on sustainability and simplicity. Based in Texas, the company creates solid shampoo and conditioner bars made from plant-derived ingredients such as coconut oil, cocoa butter, and aloe vera. Every bar is color-safe, pH-balanced, and formulated without sulfates, parabens, or plastics. Vida Bars hand-crafts its products in small batches and packages them in compostable materials to reduce waste. The brand’s mission is to make eco-friendly haircare easy for everyone while maintaining salon-quality performance. What makes Vida Bars distinctive is its minimal-waste approach and ingredient transparency, empowering consumers to choose products that are both effective and environmentally conscious.

Mane Club NYC is a U.S. haircare brand founded by Sarah Potempa that brings fun, affordability, and performance together. Known for its bold packaging and witty product names, Mane Club offers deep-conditioning masks, styling creams, and treatments designed for quick, effective results. Its formulas are vegan, cruelty-free, and free from sulfates and parabens. The brand focuses on self-expression and accessibility, making salon-quality care approachable for all hair types. What makes Mane Club unique is its blend of humor, inclusivity, and real results — each product delivers visible improvement while keeping haircare lighthearted and relatable. It has gained a cult following for its personality-driven approach to modern haircare.

Amika is a Brooklyn-based haircare brand founded in 2007, known for its fun, inclusive, and performance-driven approach to haircare and styling. The brand name, which means friend” in Esperanto, reflects its mission to make professional-quality products accessible to everyone. Amika offers a full range of shampoos, conditioners, masks, and styling tools designed for all hair types. All products are vegan, cruelty-free, and formulated without sulfates, parabens, or phthalates. The brand is also recognized for its signature scent and vibrant packaging that stands out in the salon and retail market. Amika emphasizes sustainability by using post-consumer recycled materials and partnering with organizations to reduce waste. What sets Amika apart is its community-first attitude and commitment to authenticity — blending salon innovation with individuality and self-expression. It has grown into one of the most recognized indie haircare brands in the U.S.