Jessicurl

Curls Dynasty, founded in 2014 by Nickie Nougaisse, is a U.S. brand created for curly, coily, and kinky hair types. Its nutrient-rich formulas use aloe vera, avocado oil, and shea butter to restore moisture, reduce breakage, and enhance shine. The brand offers a complete regimen — from cleansing to deep conditioning — designed to simplify textured-hair maintenance. All products are sulfate- and silicone-free. Curls Dynasty champions natural-hair confidence and authenticity, particularly within the Black community. What makes it unique is its focus on deep moisture restoration, offering simple, high-quality care that celebrates textured hair in its healthiest form.

Founded in 1984 by hairstylist Ouidad, the U.S. brand was one of the first to specialize exclusively in curly hair. Known as the Queen of Curl,” Ouidad developed a salon methodology and product line tailored to different curl types. Its formulas include protein complexes, botanical extracts, and moisturizing oils that enhance elasticity and definition. The brand also operates professional curl salons across major U.S. cities. What makes Ouidad unique is its pioneering focus on curl science, establishing techniques and products that shaped the modern curl-care industry.

Bekekoa, founded in 2011 by master stylist Brandie Kekoa in California, is a natural-hair salon brand dedicated to curly, coily, and textured hair. The brand’s vegan, sulfate-free product line features gentle cleansers, conditioners, and styling creams enriched with natural oils and botanical extracts. Bekekoa promotes curl confidence through education and personalized care. Each formula focuses on hydration, definition, and scalp wellness, crafted for diverse curl patterns. What makes Bekekoa unique is its community-driven approach and salon expertise, bridging professional results with inclusive representation in the natural-hair industry.