
Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.
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Captain Blankenship is a U.S.-based organic beauty brand founded in 2009 by Jana Blankenship in the Hudson Valley, New York. The brand crafts clean hair and body care products inspired by the ocean and nature, using plant-based ingredients and essential oils. Its hero products, including the Sea Salt Hair Spray and Golden Shimmer Oil, are formulated with certified organic botanicals and packaged sustainably. Captain Blankenship’s mission is to create beauty with integrity, minimizing environmental impact while maintaining high performance. Every formula is cruelty-free, biodegradable, and free from synthetic fragrances and parabens. What makes the brand distinctive is its deep connection to nature and its transparent ingredient philosophy. It continues to lead in sustainable beauty, combining simplicity, effectiveness, and ecological consciousness.
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Color Wow is an award-winning professional haircare brand founded in 2013 by Gail Federici, co-creator of John Frieda’s iconic Frizz-Ease. The brand focuses on color-treated and chemically processed hair, developing innovative solutions that prevent fading, frizz, and damage. Its hero product, Dream Coat, became a bestseller for its humidity-proof, smoothing effect. Color Wow formulations are free from sulfates, parabens, and silicones, using advanced polymers and lightweight ingredients to maintain vibrant color and shine. The brand’s lineup is trusted by top stylists, including celebrity hair expert Chris Appleton. What sets Color Wow apart is its science-driven focus on color care, filling a gap between salon technology and at-home maintenance. It continues to redefine how modern consumers protect and enhance their hair color.
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In Common Beauty, founded in 2013 by celebrity hairstylists Nikki Lee and Riawna Capri, is a Los Angeles-based brand focused on healthy, inclusive haircare. Its lightweight, vitamin-rich formulas—such as the Magic Myst Universal Elixir—repair and hydrate all hair types without heaviness. Each product is color-safe, cruelty-free, and formulated without parabens or sulfates. The brand bridges salon performance with simplicity, creating products that deliver visible strength and shine. What makes In Common Beauty unique is its one line for all hair” philosophy, offering universal, stylist-approved care that simplifies modern routines without sacrificing results.
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