Bé Kekoa
Bekekoa, founded in 2011 by master stylist Brandie Kekoa in California, is a natural-hair salon brand dedicated to curly, coily, and textured hair. The brand’s vegan, sulfate-free product line features gentle cleansers, conditioners, and styling creams enriched with natural oils and botanical extracts. Bekekoa promotes curl confidence through education and personalized care. Each formula focuses on hydration, definition, and scalp wellness, crafted for diverse curl patterns. What makes Bekekoa unique is its community-driven approach and salon expertise, bridging professional results with inclusive representation in the natural-hair industry.
Loading comments...
You May Also Like
Discover more brands you might be interested in
CurlMix is a Chicago-based curly-hair brand founded in 2015 by Kim Lewis and Tim Lewis. Originally a DIY subscription box, the company evolved into a full product line formulated for natural curls and coils. Its four-step system — cleanse, condition, moisturize, and define — uses ingredients like flaxseed gel, aloe vera, and jojoba oil to deliver frizz-free definition. All products are vegan, cruelty-free, and fragrance-free. CurlMix’s direct-to-consumer model allows transparency and affordability without compromising quality. What makes CurlMix unique is its community-first business model, empowering customers to embrace their curls while supporting Black entrepreneurship and clean beauty.
View Brand
7 Haircare is a U.S. professional salon brand founded by stylists to deliver lightweight, high-performance haircare for all hair types. Its name represents the seven essential products needed for a complete, balanced regimen. The brand offers shampoos, conditioners, treatments, and styling sprays enriched with keratin, biotin, and botanical extracts. All products are cruelty-free, color-safe, and free from parabens and sulfates. Designed for salon quality at home, 7 Haircare focuses on simplicity and performance rather than excessive product layering. What makes it distinctive is its streamlined, stylist-crafted system, ensuring consistent results and healthy, manageable hair with minimal effort.
View Brand
Young King Hair Care is a U.S.-based grooming brand founded by Cora and Stefan Miller to celebrate natural hair for young boys and teens. The brand offers shampoos, conditioners, and styling products made with natural ingredients like shea butter, coconut oil, and essential vitamins. All formulations are vegan, cruelty-free, and free from sulfates and parabens. Young King’s mission is to build confidence and representation for boys with textured hair, promoting self-care and identity. What makes the brand distinctive is its focus on inclusion and empowerment, being one of the first haircare lines created specifically for young men of color.
View Brand