7 Haircare

Evolvh is a California-based clean haircare brand founded in 2008 by Boris Oak. The brand focuses on bioactive, non-toxic formulations that improve hair health from the inside out. Its range includes shampoos, conditioners, and styling products made with amino acids, antioxidants, and natural oils to strengthen and repair hair. Evolvh avoids sulfates, parabens, and synthetic fragrances, using advanced green chemistry to achieve salon-quality results. The brand’s goal is to simplify haircare through clean performance — creating products that deliver visible results without compromise. What makes Evolvh unique is its science-led approach to natural haircare, bridging clean beauty and biotechnology. With strong sustainability standards and loyal salon partnerships, Evolvh has become one of the most respected names in professional clean haircare in the U.S.

Innersense Organic Beauty is a California-based haircare brand founded in 2005 by professional stylists Greg and Joanne Starkman. The brand was born from the founders’ desire to create clean, effective products that nurture both hair and overall well-being. Innersense offers a complete range of shampoos, conditioners, treatments, and styling products made from certified organic ingredients like aloe vera, shea butter, and quinoa protein. All formulations are free from sulfates, silicones, and synthetic fragrances, designed to support healthy, hydrated hair naturally. The brand’s philosophy centers around mindfulness, self-care, and purity — encouraging users to reconnect with themselves through their hair rituals. What makes Innersense unique is its balance of salon-grade performance and holistic wellness, combining clean chemistry with deep respect for nature. Today, it’s one of the most respected names in the global clean haircare movement.

Ceremonia is a New York–based clean haircare brand founded by Babba C. Rivera, inspired by her Latinx heritage and the traditional hair rituals of Latin America. The brand celebrates culture and community while focusing on scalp health and natural ingredients. Its range includes oils, shampoos, and styling products infused with Latin American botanicals such as babassu, cupuaçu, and aloe vera. All products are vegan, cruelty-free, and free of sulfates and silicones. Ceremonia stands out for its focus on representation — highlighting Latin beauty traditions within modern wellness. What makes Ceremonia distinctive is its holistic approach: combining ancestral wisdom, sustainability, and modern formulation science. With its bright aesthetic and inclusive storytelling, Ceremonia has become one of the most recognized Latinx-founded haircare brands in the global clean beauty space.