

CurlMix is a Chicago-based curly-hair brand founded in 2015 by Kim Lewis and Tim Lewis. Originally a DIY subscription box, the company evolved into a full product line formulated for natural curls and coils. Its four-step system — cleanse, condition, moisturize, and define — uses ingredients like flaxseed gel, aloe vera, and jojoba oil to deliver frizz-free definition. All products are vegan, cruelty-free, and fragrance-free. CurlMix’s direct-to-consumer model allows transparency and affordability without compromising quality. What makes CurlMix unique is its community-first business model, empowering customers to embrace their curls while supporting Black entrepreneurship and clean beauty.
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Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.
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Founded by Canadian stylist and educator Wayne Grund, Surface Hair is a professional salon brand that champions performance through sustainability. Its plant-derived formulas use organic ingredients such as babassu oil, amaranth protein, and botanical extracts to strengthen and protect hair. Every product is vegan, sulfate-free, and paraben-free, ensuring clean results without compromising salon quality. The company’s name reflects its philosophy — respecting the surface of the Earth and all living beings. Surface Hair supports stylists globally through education and eco-certified salon partnerships. What makes the brand distinctive is its commitment to professional performance with environmental responsibility, merging artistry, nature, and innovation seamlessly.
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Eden BodyWorks is an American natural-haircare brand founded in 2004 by Jasmine Lawrence, who started the company at age 13. The brand focuses on simple, nature-based products made with ingredients like peppermint, coconut, and jojoba oil to strengthen and moisturize hair. Its collections, such as Coconut Shea and Peppermint Tea Tree, cater to all curl types and scalp conditions. All products are free from sulfates, silicones, and mineral oils. Eden BodyWorks emphasizes empowerment, health, and education. What makes the brand distinctive is its origin story of youthful entrepreneurship and resilience, growing into one of the most trusted names in natural-haircare.
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