Native Child
NativeChild is a South African natural haircare and bodycare brand founded in 2015 by Sonto Pooe. Created to meet the unique needs of African hair and skin, the brand produces high-quality, affordable products made from 100% natural ingredients. Its range includes shampoos, conditioners, oils, and butters formulated with shea butter, coconut oil, and castor oil to promote growth, moisture, and scalp health. NativeChild focuses on gentle, chemical-free formulations that nourish textured and curly hair without harsh additives. All products are vegan, cruelty-free, and made locally in South Africa. What makes NativeChild distinctive is its strong emphasis on inclusivity and representation — celebrating natural beauty through simple, effective care rooted in African heritage. By empowering women to embrace their natural texture, NativeChild has become one of South Africa’s most respected homegrown beauty brands.
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