Under Luna

Fekkai is a luxury haircare brand founded by celebrity stylist Frédéric Fekkai. Based in New York, the brand originally began as a salon line and evolved into a leader in clean, professional-grade haircare. Its collections target volume, shine, and color protection using naturally derived ingredients and sustainable packaging. Fekkai’s products are vegan, cruelty-free, and formulated without sulfates, silicones, or parabens. The brand’s commitment to clean innovation and environmental responsibility includes recycled bottles and carbon-neutral production. With its salon heritage and modern formulations, Fekkai continues to set standards for conscious luxury, blending French expertise with eco-driven American innovation.

Founded in 1984 by hairstylist Ouidad, the U.S. brand was one of the first to specialize exclusively in curly hair. Known as the Queen of Curl,” Ouidad developed a salon methodology and product line tailored to different curl types. Its formulas include protein complexes, botanical extracts, and moisturizing oils that enhance elasticity and definition. The brand also operates professional curl salons across major U.S. cities. What makes Ouidad unique is its pioneering focus on curl science, establishing techniques and products that shaped the modern curl-care industry.

Founded by Zohar Paz, Pai-Shau is a professional haircare brand that infuses each product with its proprietary Signature Tea Complex, a blend of African red bush, white, black, and green teas. These antioxidant-rich formulas restore moisture and protect hair against environmental damage. The products are cruelty-free, vegan, and designed for long-lasting hydration without buildup. Pai-Shau’s lightweight, aromatic range has become a favorite among stylists for creating soft, luminous finishes. What makes the brand distinctive is its tea-infused innovation, combining ritual, wellness, and performance into a truly sensorial haircare experience.