
Skala is a Brazilian haircare brand founded in 1986 by Antonio Sousa and Maria Claudia Lacerda. Headquartered in Minas Gerais, it has become a household name across Latin America for its affordable, vegan, and cruelty-free products. Skala specializes in hair masks, conditioners, and treatments made with natural ingredients like coconut oil, shea butter, and aloe vera. Its formulations cater to diverse hair textures, particularly curly and coily hair common in Brazil’s multicultural population. The brand emphasizes accessibility and sustainability, with many of its lines using plant-based packaging. What makes Skala unique is its combination of high performance and affordability — offering salon-like results at everyday prices. Over nearly four decades, Skala has built a loyal following for its inclusive, ethical, and effective approach to haircare.
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Founded in 1994, Amend is a leading Brazilian haircare brand known for developing high-performance products tailored to diverse hair textures. Based in São Paulo, the brand combines advanced cosmetic science with nourishing natural ingredients like keratin, coconut oil, and amino acids. Amend’s wide range includes color-protection, repair, and hydration lines designed for both salon and at-home use. All formulations are cruelty-free and dermatologically tested. The company emphasizes innovation, constantly investing in research to meet Brazil’s varied climate and hair needs. What makes Amend distinctive is its scientific approach blended with Brazilian expertise, delivering salon-grade results for every hair type while maintaining a strong focus on safety and sustainability.
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Evolvh is a California-based clean haircare brand founded in 2008 by Boris Oak. The brand focuses on bioactive, non-toxic formulations that improve hair health from the inside out. Its range includes shampoos, conditioners, and styling products made with amino acids, antioxidants, and natural oils to strengthen and repair hair. Evolvh avoids sulfates, parabens, and synthetic fragrances, using advanced green chemistry to achieve salon-quality results. The brand’s goal is to simplify haircare through clean performance — creating products that deliver visible results without compromise. What makes Evolvh unique is its science-led approach to natural haircare, bridging clean beauty and biotechnology. With strong sustainability standards and loyal salon partnerships, Evolvh has become one of the most respected names in professional clean haircare in the U.S.
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