Good Juju

Ethique is a New Zealand-based sustainable beauty brand founded by Brianne West in 2012. The company revolutionized personal care with its solid bar formulations, eliminating the need for plastic bottles. Its haircare line includes shampoo and conditioner bars made with natural, biodegradable ingredients like cocoa butter, coconut oil, and essential oils. All products are vegan, cruelty-free, palm oil-free, and packaged in compostable cardboard. Ethique’s mission is to rid the world of plastic waste, having prevented millions of plastic bottles from entering landfills. What makes Ethique unique is its environmental purpose paired with strong product efficacy — proving that sustainability and performance can coexist. Today, Ethique is a global leader in eco-friendly haircare, inspiring a new generation of conscious consumers to make low-waste beauty the norm.

Founded in 2017 by Shinji Yamasaki and Toh Ziling in Singapore, Re:erth (short for Re-turn to Earth”) is a Japanese-inspired skincare and haircare brand centered on regenerative beauty. Its formulas feature patented turmeric root extract and Japanese white turmeric, clinically proven to support skin and scalp health. Re:erth focuses on natural actives backed by biotechnology, ensuring clean, effective results with minimal environmental impact. All products are cruelty-free and sustainably packaged. What makes Re:erth distinctive is its fusion of Japanese botanicals and scientific rigor, promoting a philosophy of balance, sustainability, and long-term wellness through gentle, high-efficacy care.

The Earthling Co. is a U.S.-based sustainable personal-care brand founded in 2018 by Emelia DiBello and Kevin McQuiston. The company promotes low-waste living through its solid shampoo and conditioner bars made with gentle, biodegradable ingredients. Its formulas use coconut oil, shea butter, and plant-based surfactants to clean and nourish hair without plastic packaging. The brand also offers body and home essentials designed for eco-conscious lifestyles. All products are vegan, cruelty-free, and free from parabens and sulfates. What makes The Earthling Co. distinctive is its mission — merging modern convenience with environmental responsibility. By proving that sustainability can be both practical and beautiful, the brand has become a go-to choice for consumers seeking effective, planet-friendly alternatives to traditional haircare.