Yuan Skincare

Founded in 2024 by Laurene Joie, Gaudia Beauty is a modern clean-beauty brand centered on self-expression through hair wellness. Based in the U.S., the company develops scalp-nourishing treatments and haircare enriched with plant actives, vitamins, and amino acids. Gaudia’s products are formulated without silicones, parabens, or sulfates, emphasizing scalp health as the foundation of beauty. The brand’s philosophy connects emotional well-being with personal care, creating rituals that empower confidence and creativity. What makes Gaudia Beauty distinctive is its focus on emotional wellness through science-based haircare, blending holistic self-care with modern formulation.

Founded in 2022 by Whitney Eaddy, Juices & Botanics is a U.S.-based textured-haircare brand emphasizing moisture balance and scalp health. Its products are enriched with aloe, marshmallow root, and botanical extracts to hydrate and detangle naturally curly and coily hair. The brand’s formulations are vegan, sulfate-free, and designed to simplify curl care routines. Juices & Botanics stands out for its authentic, educational approach, teaching users to understand hair porosity and product layering. What makes the brand distinctive is its science-backed moisture system, empowering textured-hair communities with formulas that protect, define, and strengthen curls with clean ingredients.

Rahua (by Amazon Beauty Inc.) is a New York–based luxury haircare brand founded in 2008 by Fabian Lliguin and Anna Ayers. The brand is rooted in sustainability and indigenous Amazonian traditions, using rahua oil — a rare nut oil known for its restorative properties — as its core ingredient. Rahua’s range includes shampoos, conditioners, treatments, and styling products that are vegan, cruelty-free, and free from synthetic chemicals. The company works directly with Quechua-Shuar tribes in the Amazon, ensuring ethical and rainforest preservation. What makes Rahua distinctive is its commitment to both environmental and social sustainability while delivering salon-grade performance. By merging ancient botanical wisdom with modern green chemistry, Rahua has become one of the world’s most respected natural luxury haircare brands.