Juices & Botanics
Founded in 2022 by Whitney Eaddy, Juices & Botanics is a U.S.-based textured-haircare brand emphasizing moisture balance and scalp health. Its products are enriched with aloe, marshmallow root, and botanical extracts to hydrate and detangle naturally curly and coily hair. The brand’s formulations are vegan, sulfate-free, and designed to simplify curl care routines. Juices & Botanics stands out for its authentic, educational approach, teaching users to understand hair porosity and product layering. What makes the brand distinctive is its science-backed moisture system, empowering textured-hair communities with formulas that protect, define, and strengthen curls with clean ingredients.
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