The Earthling Co.

Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum. The brand was inspired by the centuries-old hair rituals of the Red Yao tribe in China’s Longsheng mountains, whose women are known for their long, healthy hair. Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern, eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. The brand is deeply committed to ethical and works directly with the Red Yao community, sharing profits to support their cultural preservation and economic growth. What makes Viori unique is its cultural authenticity and sustainability-driven mission — every bar not only reduces plastic waste but also honors an ancient beauty tradition. Viori has quickly become a global favorite for eco-conscious consumers who value heritage and high performance.

Founded in 2024, Good Juju is a Canadian brand that creates science-backed, plastic-free haircare and personal-care bars. Its shampoo and conditioner bars are powered by probiotic technology, rice protein, and natural oils to promote scalp balance and strengthen hair. Every product is vegan, cruelty-free, and packaged in compostable materials. The brand’s ethos centers around environmental impact reduction and inclusivity, making sustainability accessible to everyday consumers. What makes Good Juju distinctive is its fusion of green innovation and biotechnology, delivering high-performing, waste-free care for conscious consumers worldwide.

Ethique is a New Zealand-based sustainable beauty brand founded by Brianne West in 2012. The company revolutionized personal care with its solid bar formulations, eliminating the need for plastic bottles. Its haircare line includes shampoo and conditioner bars made with natural, biodegradable ingredients like cocoa butter, coconut oil, and essential oils. All products are vegan, cruelty-free, palm oil-free, and packaged in compostable cardboard. Ethique’s mission is to rid the world of plastic waste, having prevented millions of plastic bottles from entering landfills. What makes Ethique unique is its environmental purpose paired with strong product efficacy — proving that sustainability and performance can coexist. Today, Ethique is a global leader in eco-friendly haircare, inspiring a new generation of conscious consumers to make low-waste beauty the norm.