Ethique

The Earthling Co. is a U.S.-based sustainable personal-care brand founded in 2018 by Emelia DiBello and Kevin McQuiston. The company promotes low-waste living through its solid shampoo and conditioner bars made with gentle, biodegradable ingredients. Its formulas use coconut oil, shea butter, and plant-based surfactants to clean and nourish hair without plastic packaging. The brand also offers body and home essentials designed for eco-conscious lifestyles. All products are vegan, cruelty-free, and free from parabens and sulfates. What makes The Earthling Co. distinctive is its mission — merging modern convenience with environmental responsibility. By proving that sustainability can be both practical and beautiful, the brand has become a go-to choice for consumers seeking effective, planet-friendly alternatives to traditional haircare.

Nuebar is a Sydney-based Australian brand founded in 2018 by Katie Hennah and Kerry Wood, specializing in solid, plastic-free personal-care bars. The brand’s range includes shampoo, conditioner, and face bars hand-crafted from natural, pH-balanced ingredients. All products are vegan, cruelty-free, palm-oil-free, and formulated by a qualified naturopath. Nuebar’s focus is on creating high-performing, eco-friendly alternatives that reduce single-use plastics without compromising results. Each bar is packed in recyclable cardboard and made in small batches in Sydney. What makes Nuebar unique is its fusion of sustainability and science, proving that waste-free beauty can deliver salon-quality performance while remaining gentle on both people and planet.

Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum. The brand was inspired by the centuries-old hair rituals of the Red Yao tribe in China’s Longsheng mountains, whose women are known for their long, healthy hair. Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern, eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. The brand is deeply committed to ethical and works directly with the Red Yao community, sharing profits to support their cultural preservation and economic growth. What makes Viori unique is its cultural authenticity and sustainability-driven mission — every bar not only reduces plastic waste but also honors an ancient beauty tradition. Viori has quickly become a global favorite for eco-conscious consumers who value heritage and high performance.