True Frog

Curlvana is an Indian curly haircare brand founded in 2022 by Vivek Singh under Bare Anatomy’s parent company. The brand was created to provide climate-friendly curl care for Indian hair textures and weather conditions. Its range includes sulfate-free shampoos, conditioners, masks, and stylers made with natural humectants and plant proteins that maintain hydration and definition without frizz. Curlvana’s key innovation lies in its frizz-free, glycerin-balanced formulas, developed to perform even in humid environments. The brand avoids harsh chemicals, making its products safe for textured, wavy, and curly hair types. What makes Curlvana unique is its locally formulated system that simplifies the curl care routine while addressing Indian consumers’ real concerns. It’s now among the most popular curl-focused brands in India’s growing textured-hair community.

Vilvah Store is an Indian sustainable beauty brand founded in 2017 by Kruthika Kumaran in Coimbatore, Tamil Nadu. The company focuses on crafting natural, eco-friendly skincare and haircare products made with fresh, farm-sourced ingredients such as goat milk, hibiscus, and aloe vera. Vilvah’s formulations are handmade in small batches, ensuring purity and freshness without synthetic additives or harsh preservatives. Its haircare line includes natural shampoos, conditioners, and oils designed to repair, hydrate, and strengthen hair naturally. The brand is committed to plastic-free packaging and responsible sourcing, making it one of India’s pioneers in sustainable beauty. What makes Vilvah distinctive is its farm-to-bottle” philosophy — combining traditional Indian botanicals with clean formulation science. Vilvah appeals to conscious consumers who want effective, gentle products that are as kind to the planet as they are to their skin and hair.

Pilgrim is an Indian beauty and personal-care brand founded in 2019 by Anurag Kedia. Based on a philosophy of beauty secrets from around the world,” the brand creates hair, skin, and body products inspired by global beauty rituals — from Korean formulations to French vineyard extracts. Its haircare line includes shampoos, serums, and oils infused with ingredients like argan oil, red vine, and tea tree for targeted results. Pilgrim is 100% vegan, cruelty-free, and free from sulfates, parabens, and toxins. The brand also focuses on sustainability with eco-friendly packaging and ethical. What makes Pilgrim distinctive is its globally inspired ingredient stories combined with Indian accessibility, allowing consumers to experience international beauty traditions through clean, modern formulations.